Buscador de Tesis y publicaciones académicas

DIGITALNI MARKETING - OSNOVNI ALAT ZA POKRETANJE PODUZEĆA U SUVREMENOM SVIJETU

Kramarić, Monika

Digital marketing has become part of our everyday life with the emergence of the digital age. This paper presents terms related to digital marketing and enterprise. Attention shall be paid to the digital age, which is the period in which digital communication is designed. The paper then deals with the term of enterpris...

A Study of Digital Marketing Trends in India- The Marksports

Akshit Tyagi

Abstract- This is a study to discuss how the digital marketing influences the consumer behavior in India, with the example of one of the mid-sized companies, which takes digital strategies seriously — The Marksports. Since digital marketing changes the pattern in which brands communicate with consumers via personalized...

Entrepreneurial Orientation and Marketing Performance in SMEs: The Mediating Roles of Digital Marketing Capabilities and Digital Marketing Implementation in Oman

Wafa Al Buraiki · Reema Nofal

This paper investigates the relationship between entrepreneurial orientation (EO) and marketing performance (MP) in small and medium-sized enterprises (SMEs) in Oman, with specific focus on the mediating roles of digital marketing capabilities (DMC) and digital marketing implementation (DMI). Although there has been ev...

Influence of Digital Marketing on the Buying Decision of Rural Customers in Thiruvananthapuram District

null Dr. S. Kamalasaravanan · null Vignesh V L

Digital marketing has become an increasingly important tool for businesses of all sizes, as more and more consumers are using digital channels to research and purchase products and services. However, the use of digital marketing in rural areas is still relatively low. This study investigates the influence of digital ma...

Optimizing Small Business Management through Collaborative Training and Education in Business Applications

Ana Sopanah · Zahir Rusyad · Zulkarnain Zulkarnain

The purpose of this activity is to empower MSMEs and prospective MSMEs in the Malang City, Malang Regency and Batu City areas with knowledge and skills in digital marketing, so that they can increase the visibility, sales and growth of their business in the rapidly growing digital era. . The methods used in this digita...

The Impact of Implementing Digital Marketing in Public Administration on The Quality of Public Services and Public Satisfaction

S. Syaifuddin

This study aims to analyze the impact of digital marketing implementation in public administration on the quality of public services and public satisfaction. The research employs a qualitative approach using case studies of government agencies that have integrated digital technology into their public services. Data col...

Pelatihan Pemasaran Digital Pada Sekolah Menengah Kejuruan Negeri 1 Cikarang

Muhtajuddin Danny · Candra Naya · Iwan Mulyana · Basar Maringan Hutauruk

The development of digital technology provides great opportunities in the world of marketing, including for Vocational High School (SMK) students who are prepared to enter the world of industry and entrepreneurship. This community service activity aims to improve the understanding and skills of SMKN 1 Cikarang students...

Analisis Strategi Pemasaran Dalam Perspektif Manajemen pada Koperasi Desa Merah Putih

null Nashihuddin Sahil Alfikri · null Hendra Riofita

The development of digital technology has significantly transformed marketing practices across various organizations, including community-based economic institutions such as cooperatives. Village-level cooperatives still face several limitations in developing adaptive marketing strategies to respond to the increasingly...

SMEs’ Digital Transformation from a Marketing Perspective

Riccardo Rialti · Lamberto Zollo

The impact of digital marketing and brand articulating capability for enhancing marketing capability

Abdul Razak Munir · Nuraeni Kadir · Fauziah Umar · Gunawan Bata lyas

Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy. SMEs are a driver of the Indonesian economy and non-oil exports and have a significant role in absorbing labor. The SME sector in Indonesia generally has several obstacles, one of which is marketing constraints. The ability to build and...