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null Muhammad Rizky · null Rafli Alhafizh · null Rian Abdul Rohman · null Resdy Isra Firdaus · y 1 más
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy but still face numerous challenges in enhancing their competitiveness in the digital era. Digital marketing serves as a key strategy in expanding market reach and improving promotional efficiency. This study aims to explore the role...
This study investigates the interrelationships among Digital-Nomads, marketing of destination, and economies of tourism based destinations to comprehend the influence of digital nomadism on tourism based economies. Utilizing structural equation modeling with 302 sample size, output manifested that Digital-Nomads meanin...
Dr.B. Girimurugan · Sanka Hemanth Kumar · Boppana Sai Venkat · Mohan Krishna Pusuluri · y 1 más
ABSTRACT In the era of the digital world, promotion of products has become a significant element, mostly credits to digital marketing. Digital marketing is leading the traditional market as it offers users ample opportunities, like a wide variety of products, hassle-free online payments, and answers to online search qu...
Agus Supriyadi · Airine Yulianda · Hasanah Yaspita
In today's digital era, where the level of business competition is very high. Every company must pay attention to one of the most important and vital aspects of company management, namely in the field of marketing. By using marketing concepts and strategies in running a business, it will be more optimal in managing dir...
null Sami’un · null Astrid Octavia Bahari · null I Ketut Kusuma Wijaya · null Ahmad Fatoni Karim Amirullah · y 1 más
This research aims to develop the capacity of Micro, Small and Medium Enterprises (MSMEs) in Pelangan Village through training and marketing of processed tuna fish meat products based on digital marketing. MSMEs in this village have great potential in developing local products, but face challenges in limited marketing...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
This study addresses the inconsistency in research findings regarding the influence of digital marketing on repurchase intention, particularly for MSME products sold online. The research uses a quantitative approach with a positivist methodology and a conceptual model that requires empirical validation. Data was collec...
The current study looks into the crucial role of digital marketing in driving growth in the cultural and creative industries. It examines numerous digital marketing approaches, tools, and strategies that businesses can use to identify and attract new customers, increase brand awareness, and achieve commercial goals, pa...
Sofka, Wolfgang · Kaiser, Ulrich · Grimpe, Christoph
Skilled marketing professionals are of strategic importance for foreign MNC subsidiaries because they understand the particularities of local customers and can balance them with the MNC's global marketing strategies. However, the factors keeping them from leaving for other career opportunities are hardly understood. We...
9. Industry and infrastructure4. Educationeconomics and businesssocial sciences
The integration of Artificial Intelligence (AI) in digital marketing has revolutionized the way businesses interact with customers and optimize their marketing strategies. AI technologies, such as machine learning, natural language processing, and predictive analytics, have enabled marketers to deliver personalized exp...
Information and communication technology has changed business significantly, with digital marketing and e-commerceas a key driver. Digital marketing uses the internet, mobile devices, and social media to promote products, enabling companies to reach a global audience cost-effectively E-commerce Facilitating online tran...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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