Buscador de Tesis y publicaciones académicas

Systematic Literature Review On Digital Marketing, E-Commerce, And Cultural Influence: Current Trends And Future Directions

Wiltri Oktaviani · Yulhendri Yulhendri

Information and communication technology has changed business significantly, with digital marketing and e-commerceas a key driver. Digital marketing uses the internet, mobile devices, and social media to promote products, enabling companies to reach a global audience cost-effectively E-commerce Facilitating online tran...

The Influence of Digital Marketing Strategy and Brand Image on Consumer Purchase Intention at Warehouse Coffee Container in Panam, Pekanbaru

Rahmad Akbar · Dzulhijjah Yetti · Nurkholis Nurkholis · Boris Kaido · y 1 más

This study investigates the influence of digital marketing strategy and brand image on consumer purchase intention at Warehouse Coffee Container in Panam, Pekanbaru, where competition among coffee shops continues to intensify. Digital marketing has become a crucial channel to reach consumers, while brand image strongly...

Pengaruh Digital Marketing terhadap Brand Awareness : Studi Kasus Kandang Ayam Resto

Dhea Listiana · Ira Dwi

Nowadays the era of information technology makes many things easy to do in the digital world, including in marketing products and searching for products. Digital marketing can be used as the main option in supporting business activities for business people. Social media is used by consumers to find information about a...

DIGITAL MARKETING TO CUSTOMER VALUE AND CUSTOMER ENGAGEMENT IN REPEAT PURCHASE ON THE MARKETPLACE

Desi Susanti

Digital marketing is the use of electronic media by marketers to promote products or services to the market. With the popularity of broadband Internet and the rapid development of network technology in recent years, traditional marketing has also gradually shifted to digital marketing. Likewise, consumers have started...

Home industry development through digital marketing with canva application optimization

Hernando, Riski · Rafiqi, Rafiqi · Hendriyaldi, Hendriyaldi · Hastuti, Dwi · y 1 más

This study aims to determine the home industry development on marketing performance through digital marketing by optimizing the Canva application in Lubuk Nagodang Village, Kerinci Regency, Jambi. The population in this study is MSMEs in Lubuk Nagodang Village, Kerinci Jambi Regency. While the sample of this research i...

Role of Digital Marketing in Shaping Travel Decisions

R. Swadhi · K. Gayathri · Sanjeev Dimri · A. Balakrishnan · y 1 más

This chapter explores the pivotal role of digital marketing in influencing consumer behavior within the tourism sector. As travelers increasingly rely on online platforms for information and inspiration, understanding how digital marketing shapes their travel decisions is crucial. The chapter delves into the dynamics o...

The Need to Develop Bank Marketing Using DIGITAL Technologies

Azlarova, A. A. (Aziza)

The article examines the need to develop bank marketing using digital technologies. In the process of digital transformation, the issue of obtaining complete and accurate information about the banking products offered by commercial banks through digital channels has become popular. In this regard, the purpose of the ar...

Role of Digital Marketing on The Development of Entrepreneurship- A Secondary Data Based Study

Sarita Goyal · Dr. Nasrin Parvez Khan

In the digital economy, digital marketing has come out as an essential promoter of entrepreneurship development. This study aims to investigate the role of digital marketing on the growth of entrepreneurship. The researcher uses secondary data to employ the influences of digital marketing on entrepreneurship. Data was...

Digital Marketing in Nonprofit Organizations: Conceptual Background and Recommendations for Practitioners

Inês Veiga Pereira · Beatriz Casais · Inês Mendes

A STUDY ON IMPACT OF DIGITAL MARKETING

S. Samundeeswari* & D. Sankari**

Digital marketing strategy in the current business field, which leverages digital technology and various digital platforms and tools to interact and communicate with target audiences, in order to enhance brand awareness, increase sales, and promote customer engagement. Today digital market develop in internet technolog...