Buscador de Tesis y publicaciones académicas

Artículo 2026 Revisado por pares

LOCAL DIGITAL MARKETING ETHICS: WHERE PERSONALISATION HELPS AND WHERE IT CROSSES THE LINE

Ihor Lavrenenko

The rapid development of artificial intelligence and data analytics has significantly transformed digital marketing practices, enabling businesses to deliver highly personalized consumer experiences. However, the growing use of AI-driven personalization raises important ethical concerns related to privacy, transparency...

• Case Co., Ltd
• DOI: 10.36074/logos-13.03.2026.007

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Artículo 2024 Revisado por pares

К ВОПРОСУ О РАЗВИТИИ ЦИФРОВЫХ КОММУНИКАЦИЙ В СОВРЕМЕННОМ DIGITAL-МАРКЕТИНГЕ

Autoría no especificada

В статье рассматриваются вопросы развития инструментов маркетинговых коммуникаций в условиях цифровой трансформации рыночного пространства. Изменения рекламного рынка и прогресс информационных технологий открывают компаниям возможности для внедрения новых форматов digital-маркетинга при взаимодействии с целевой аудитор...

media and communications social sciences

• Rostov State University of Economics (RINH)
• Russian
• DOI: 10.54220/v.rsue.1991-0533.2024.90.94.008

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Training for MSMEs Sumber Rejeki Bawang in Kediri Regency

Gleydis Harwida · Yaoma Tertibi · Evita Novilia

Digital Marketing Training for Sumber Rejeki Bawang MSMEs in Kediri Regency, aims to increase the understanding and skills of MSME players in utilizing digital technology for product marketing. This activity involved the owner and employees of Sumber Rejeki Bawang MSME. The training included an introduction to social m...

• PT Formosa Cendekia Global
• DOI: 10.55927/jpmb.v3i11.12262

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Artículo 2025 Acceso abierto Revisado por pares

Sustainable Business Practices in Coffee Shops: The Role of Marketing Innovation, Digital Marketing, and Branding Innovation Through Market Development

Ari Prabowo · Aisyah Azhar Adam · Zhafira Nur Subhan · Yahya Tanjung · y 3 más

This study examines relationships between marketing innovation, digital marketing, and branding strategies on business sustainability through market development in Indonesian coffee shops. Using a quantitative approach with Structural Equation Modeling (SEM) via Smart-PLS, data were collected from 50 Indonesian coffee...

economics and business social sciences

• Science Publishing Corporation
• DOI: 10.14419/p0k0pc78

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Artículo 2026 Revisado por pares

Pengaruh Digital Marketing Terhadap Daya Saing Umkm Di Kecamatan Tamalanrea, Kota Makassar

null Awaluddin · null Wahid · null Rasmi

PENELITIAN INI BERTUJUAN UNTUK MENGANALISIS PENGARUH DIGITAL MARKETING TERHADAP DAYA SAING USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KECAMATAN TAMALANREA, KOTA MAKASSAR. DIGITAL MARKETING MENJADI STRATEGI PENTING BAGI UMKM DALAM MEMPERLUAS PASAR, MENINGKATKAN EFISIENSI PROMOSI, DAN MEMBANGUN HUBUNGAN DENGAN PELANGGAN....

• Sekolah Tinggi Ilmu Farmasi Makassar
• DOI: 10.32814/maksiora.v2i1.28

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Artículo 2025

Marketing to different types of influencers

Zhang, Pengqi

In today's digital era, Netflix marketing and virtual marketing are becoming important means of brand promotion. It briefly analyzes that the core of Netflix marketing is to resonate with users, and the core of virtual marketing is to make virtual digital people to fit the aesthetics of users. Finally, it is concluded...

economics and business social sciences

• БНТУ
• Belarus
• Chinese

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Artículo 2026 Acceso abierto Revisado por pares

A Study on the Role of Digital Marketing Strategies in Enhancing B2c Sales of Electric Bikes: Evidence from Amravati City

Prof. P. M. Wasankar · Vedant Kakade

ABSTRACT Consumer buying behaviour in the automobile sector has changed rapidly due to the growth of digital marketing and increasing awareness about eco-friendly transportation. Electric bikes have emerged as a popular alternative to conventional vehicles, especially in urban areas. This study focuses on analyzing the...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/ijsrem.ibfe096

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Publication 2024 Acceso abierto

BEYOND CLICKS - DIGITAL MARKETING INNOVATIONS AND THEIR IMPACT ON SUSTAINABLE BUSINESS AND SOCIETY

Phadke R. P.

Aim: This study aims to investigate the influence of innovative digital marketing strategies on sustainable development outcomes in the realms of business and society. Focusing on strategies beyond mere click-based metrics, our goal is to explore the nuanced relationships between various digital marketing approaches an...

9. Industry and infrastructure economics and business social sciences 11. Sustainability

• ERJ
• English
• DOI: 10.5281/zenodo.10715391

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Sales Imporvement towards Digital Marketing in COVID-19 Pandemic

Gogi Kurniawan · Jefri Heridiansyah

The Covid-19 pandemic, which began in early 2020 and was followed by restrictions prohibiting community activities and imposing stringent oversight, has severely impacted nearly all sectors of trade, particularly managers of micro and small businesses, also known as MSMEs. This study is explanatory in nature. The sampl...

economics and business social sciences

• Universitas Pendidikan Ganesha
• DOI: 10.23887/ijssb.v8i2.43808

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Capítulo de libro 2023 Revisado por pares 8 citas

Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse

Abdulaziz Aliev · Djavlonbek Kadirov

In this article the conventional view of the role of technology in digital marketing systems is scrutinized through the development of the smart-tech perspective of marketing systems. The current research outlines a) three processes of system matrix (tech-environmentalization, technological dissimulation, and tech-temp...

Information and computing sciences

• Springer Nature Switzerland
• English
• DOI: 10.1007/978-3-031-30258-9_35

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