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ABSTRACT This study focuses on analyzing the effectiveness of digital marketing practices at ALMIPL Solar Pvt Ltd, Chennai. The main objective is to understand how the company uses various online platforms such as social media, websites, and digital advertisements to promote its products and services. The study also ex...
Handmadeshoesby focuses its strategy on digital marketing. This is because 90% of the target consumers of Handmadeshoesby are Millennials. Thus digital marketing is the marketing and sales communication choice for the target audience of Handmadeshoesby. Handmadeshoesby’s focus is also on service quality. So far, Handma...
Digital marketing commonly known as online or web marketinghas become an essential component of contemporary business strategies. This study primarily aimed to enhance brand awareness among the general public and increase the adoption of online behavioural advertising. Additional objectives included examining customer...
Sakina Tantri · Etik Riyani · Ali Muktiyanto · Yeni Widiastuti · y 1 más
This community service activity aims to help small, household-based businesses accelerate their economic recovery. Household businesses in Ciledug District, Tangerang, Banten, are a potential sector that must be managed properly, especially in implementing marketing strategies using technology to survive and be sustain...
This study aims to identify effective digital marketing strategies for MSME food products in the Tanggulangin area of Sidoarjo Regency, using a qualitative approach. This investigation studies five MSMEs in Tanggulangin's culinary sector, including Warung Pring Bali, Warung Candi Ubud, Omah Kidul, LTS Kedungbanteng, an...
MSMEs in the culinary sectoreconomics and businesssocial sciencesMarketing strategy
This study explores Xiaomi's digital marketing strategies and their effectiveness in achieving the brand's objectives. Leveraging literature reviews, questionnaires, and statistical analysis, the research evaluates the company's approach to social media, influencer marketing, and ecommerce platforms. Findings reveal Xi...
The article is devoted to the study of brand marketing as a customer-oriented business model. The article examines the main approaches to digital marketing, which is aimed at increasing brand loyalty. The formation of brand marketing through the components of digital marketing is proposed, which will allow organization...
Digital marketing is a marketing activity that uses various media for a business. Digital Marketing in its application will not be unfamiliar with the name marketing mix or what is usually called marketing mix. Marketing mix is a set of tools used to achieve marketing objectives. In general, the marketing mix focuses...
The purpose of the article is to determine the international aspects of the digital economy in the context of digitalization of the national economy. The article describes the importance, principles, main components, challenges, opportunities, etc. of the digital economy. the international aspects of the digital econom...
9. Industry and infrastructureeconomics and businesssocial sciences
null Dwi Jatmoko · null Basuki Basuki · null Joko Purwanto · null Nur Hidayati · y 2 más
The rapid development of digital world technology and the internet of course also has an impact on the world of marketing. Especially digital marketing because it allows potential customers to obtain all kinds of information about products and make transactions via the internet.Community Service Partners in this activi...
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