Buscador de Tesis y publicaciones académicas

Analysis of Development through Digital Marketing in Technology 4.0 Era at 'Laksana Berkah' Potato Seed House

Yuyun Yuniarsih · Anita Syafariah · Uus Rustiman · Isni Lutfiiyani

This research aims to develop a digital marketing strategy to enhance the market potential of potato seedlings at 'Laksana Berkah Potato Seed House' in Pulosari Village, Bandung Regency. The study will explore digital innovations and technologies to optimize agricultural product marketing, particularly potato seedlings...

Studi Implementasi Digital Marketing Pada Pengusaha Di Semarang

Maria Yosephine Dwi Hayu Agustini · Sentot Suciarto Athanasius · Berta Bekti Retnawati · Antonius Haryo Perwito · y 1 más

The application of digital marketing is increasingly widespread and has been applied by many entrepreneurs as a strategy to enter or expand the market. Entrepreneurs can choose ways and forms of digital marketing that suit the characteristics of their businesses and consumers. This study is intended to determine how fa...

A Systematic Literature Review on the Role of Artificial Intelligence in Digital Marketing Strategies

null Shofiana Syam

Artificial Intelligence (AI) has revolutionized digital marketing by enhancing personalization, automating customer interactions, and optimizing marketing strategies. AI-powered tools, including chatbots, predictive analytics, recommendation systems, and automated content generation, have transformed how businesses eng...

Transformasi Digital Marketing 1.0 VS Marketing 5.0 Di era Globalisasi

Veta Lidya Delimah Pasaribu · Sulthan Bagus Sabirin · Rangga Maulana Zen · Solah Khudaef

Kegiatan Pengabdian Kepada Masyarakat (PKM) oleh Program Studi Manajemen Universitas Pamulang di MA Soebono Mantofani pada 2 Desember 2024 mengusung tema *Transformasi Digital Marketing 1.0 hingga Marketing 5.0 di Era Globalisasi*. Kegiatan ini bertujuan meningkatkan literasi digital siswa dan guru dalam menghadapi tan...

Bibliometric Analysis of Green Marketing Trends and The Utilization of Artificial Intelligence in Digital Content Creation for Sustainable Digital Marketing in Indonesia

Naura, Kamila · Putri Syahira

The Impact of Digital Content Marketing on the Performance of Five-star Hotels in India

Dr. Sujeet Kumar Pathak - · Rahul kumar -

This research investigates the influence of digital content marketing on the performance of five-star hotels in India. Recognizing the evolving landscape where traditional hospitality values intersect with digital technology, the study aims to assess the role of digital content marketing in shaping consumer perceptions...

PENERAPAN EDUTECH MELALUI DIGITAL MARKETING PADA SANTRI DI PESANTREN SIROJUL HUDA

Lina Aryani · Nurhafifah Matondang · Sufyati Sufyati

The large role of MSMEs in the growth of the Indonesian economy. The results of products that have been produced are better known to the public, so it is necessary to immediately carry out marketing, both conventional marketing and digital marketing. Digital marketing is a promotional activity for a brand or product us...

Implementation of Digital Marketing Technology and Product Quality Improvement Training for Palm Sugar Entrepreneurs In Makasili Village

Tirsa Julianti Saruan · null Anggela A. Adam

Digital marketing is an effective and efficient strategy in the marketing process and attracts consumers to get to know the products and services offered. Makasili Village is a village where one of the livelihoods is palm sugar entrepreneurs, the community makes palm sugar as a source of income, but the income from sel...

The Influence of Digital Marketing and Brand Image to Build Interest in Visiting Tourists in the Recovery of the Tourism Sector

null Lilis Jayanti · Annisa Maharani Bella Pratiwi · Dita Aulia Rahma · Fernanda Kayisa Putri · y 2 más

The tourism sector is currently facing a post-COVID-19 recovery process. Marketing played an important role in the recovery of this tourism sector. Both tourist attractions and the government have started to move again to find the right strategy in marketing. This study aims to analyze the role of digital marketing and...

Pengabdian Masyarakat Pada UMKM Toko Baju Tulipfits.Id Dalam Mengimplementasikan Teknologi Platform Shopee

Kiemas Kurniawan · Yun Fitriano · Abdul Rahman · Zoniarti Zoniarti · y 1 más

This socialization aims to describe the community service process carried out at the Tulipfits.id Clothing Shop MSME in implementing Shopee marketplace technology. A qualitative approach is used to explore the challenges and opportunities faced by MSMEs in the adoption of this technology. The development of information...