Buscador de Tesis y publicaciones académicas

Artículo 2025 Revisado por pares

Driving value in digital marketing: Navigating from applied machine learning to applied artificial intelligence

Vidya Subramanian

Today’s digital marketing analysts must navigate evolving regulations, stringent privacy policies, an assortment of tools, a fragmented technical landscape and the rapidly evolving fields of machine learning (ML) and artificial intelligence (AI). This paper addresses these challenges by proposing a comprehensive framew...

engineering and technology

• Henry Stewart Publications
• English
• DOI: 10.69554/ndmy9137

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Artículo 2023 Revisado por pares 1 cita

PLANEJAMENTO ESTRATÉGICO EM MARKETING DIGITAL

Alex Fernando Kvitschal

O marketing digital passou a ser uma necessidade nas organizações. A cada dia cresce o número de usuários de tablets e smartphones conectados à internet através dos mais diversos aplicativos, formando um novo perfil de acesso e interação junto a consumidores e público em geral. A prática do marketing adaptou as moderna...

media and communications social sciences

• Revista Ibero-Americana de Humanidades, Cienc...
• DOI: 10.51891/rease.v9i2.8599

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Artículo 2024 Acceso abierto

Impact of Ai Regulatory Implications and Policies on Digital Marketing Strategies and Cognitive Behavior of Consumer

Sudheer Nandi

Artificial Intelligence (AI) technologies are increasingly shaping digital marketing strategies, prompting regulatory frameworks globally. This study examines the regulatory implications of AI on digital marketing strategies and its impact on consumer cognitive behavior. Through a literature review and analysis of curr...

intersection, regulation, technologies, AI, marketing economics and business social sciences

• International Journal of Intelligent Systems...
• English

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Artículo 2024 Acceso abierto Revisado por pares

PEMANFAATAN DIGITAL MARKETING SEBAGAI MEDIA PEMASARAN PRODUK USAHA MIKRO, KECIL, DAN MENENGAH

Elfira Febriani · null Rina Fitriana · null Sucipto Adisuwiryo · Muhammad Najih

Hanan's Cake is a Micro, Small, and Medium Enterprise (MSME) in Tangerang, Indonesia. Currently, Hanan's Cake sells and markets via WhatsApp and social media. However, the marketing strategy implemented needed to be more appropriate. Marketing is still relatively traditional, namely by consumers' word of mouth. Digital...

• Universitas Trisakti
• DOI: 10.25105/jamin.v6i1.17449

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Artículo 2024 Acceso abierto Revisado por pares

Strategi Digital Marketing Melalui Marketplace Pada UMKM CV. Rapoviaka Simple

null Rini Yuliana · null Maskuri Sutomo · null Ira Nuriasanti · null Wiri Wirastuti

In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing...

economics and business social sciences

• Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
• DOI: 10.61132/maeswara.v2i2.707

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Tesis de maestría 2025

Estrategia digital para el éxito de Wiro: Plan de Marketing Digital

López Muñoz, Darío Nicolás

López Muñoz, Darío Nicolás; director de proyecto: Nuques González, Jorge Antonio

• Spain
• Spanish; Castilian

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Capítulo de libro 2025 Revisado por pares

Examining the Nexus Between AI and Digital Marketing

Anil Kumar · Ewelina Idziak · Sakshi Pandey

The integration of Artificial Intelligence (AI) has transformed the digital marketing landscape, with marketers increasingly adopting AI technologies to enhance customer engagement, deliver personalized experiences, optimize campaign performance, and predict consumer behavior. This study employs bibliometric analysis u...

• IGI Global
• ng
• DOI: 10.4018/979-8-3693-9561-5.ch002

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Artículo 2025 Revisado por pares

PENINGKATAN KAPASITAS UMKM DESA SUMBER MULYO MELALUI STRATEGI DIGITAL MARKETING

Yopita Yopita · Reza Hardian Pratama

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting rural economic growth, including in Sumber Mulyo Village, Tanggamus Regency. However, product marketing challenges remain one of the primary obstacles faced by MSME actors. This community service program aims to enhance the capacity of M...

economics and business social sciences

• Lembaga Pendidikan dan Penelitian Manggala In...
• DOI: 10.62335/hztvvf49

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Artículo 2023 Acceso abierto Revisado por pares

Penerapan Branding Dan Digital Marketing Guna Pengembangan Umkm Kelurahan Klampok Kota Blitar

Annisa Rizky Wijayanti · Dhani Ichsanuddin Nur

MSME actors need to pay attention to branding and digital marketing in running and managing their business. Branding can be used as a business identity, while digital marketing can be used for online sales and marketing. However, not all MSME actors can do good branding and make the best use of digital platforms to dev...

economics and business social sciences

• Universitas Dharma Andalas
• DOI: 10.47233/jpmittc.v2i2.989

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Artículo 2024 Revisado por pares

Digital Marketing Training And Guidance For The Virageawie Disabled Community

Dian Permadi · Sabrina Maharani · Shafa Dwi Marshanda · Rama Chandra Jaya · y 1 más

Training as well as digital marketing guidance has been held for the disability community VirageAwie in Cimareme Village, Ngamprah District, West Bandung Regency. This activity aims to increase knowledge and skills in digital marketing, especially for disability community members. The program starts with FGD to identif...

• Universitas Indonesia Membangun
• DOI: 10.56956/inacos.v3i2.386

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