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Zavalii, Tetiana · Lehenchuk, Serhii · Ostapchuk, Tetiana · Vlasenko, Oleh · y 1 más
The impact of Industry 4.0 technologies on developing digital marketing practices has been analyzed. The decisive role of artificial intelligence in promoting the development of digital marketing to ensure the efficiency of enterprise activities and hyper-personalization has been substantiated. The article's purpose ha...
MarketingArtificial intelligenceDigital marketingAI in marketing
This study examines how digital marketing characteristics—namely interactivity, ubiquity, and credibility—affect green consumer brand engagement and loyalty in Nigeria’s five-star hotel industry. This study advances relationship marketing and social exchange theory by demonstrating how interactivity, ubiquity, and cred...
hotel industrygreen consumer brand engagement330SOCIAL SCIENCES. Economics
Karen Joy Catacutan · Tisha Marie Acob · Johanna Lindsay Dadap · Angelina Nicole Fernandez · y 3 más
This study assessed the influenced of digital marketing strategies on the financial performance of start-ups in Tuguegarao City, addressing a gap in understanding their influence on profitability. Using a descriptive-quantitative research design, data were collected from 35 start-ups and analyzed through descriptive an...
Artificial Intelligence (AI) has become a game-changing instrument in the world of digital marketing, providing creative ways to improve consumer interaction and optimize marketing campaigns. With a focus on personalization, predictive analytics, content production, customer service automation, and programmatic adverti...
This is a descriptive study to assess the adoption of digital marketing techniques using a survey questionnaire. Descriptive hypothesis was set and studied based on primary data collected from 100 senior marketing executives from Pune (India) who were surveyed from different companies on the adoption of digital marketi...
The Covid pandemic has had an impact on the declining performance of MSMEs in Kupang City. Various efforts have been made by the government to save MSMEs and one of them is use of digital marketing. This study aims to determine the impact of the use of digital marketing on the performance of SMEs in Kupang City and ide...
The purpose of this study is to find the best digital marketing strategy and its development strategy for retail companies in Indonesia. This study uses a qualitative approach of SWOT analysis, and data collection through interviews and direct observation, in five retail companies in Indonesia, namely Indomart, Alfamar...
This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that util...
Maria Regina Nansi · Suwanto Raharjo · Suparni Setyowati Rahayu · Okid Parama Astirin
The rapid development of digitalization has become an encouragement for MSMEs to further develop their business performance in the era of the 4.0 revolution. This Community Service focuses on the use of digital marketing in an effort to stimulate economic activities in Widodo Accessories Micro, Small and Medium Enterpr...
Driven by the burgeoning influence of digital marketing and social media marketing on consumer behavior within the Indonesian restaurant sector, this study investigates their effect on purchase intention. The primary objective is to evaluate how these digital strategies affect consumer intent, both directly and through...
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