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ABSTRACT PENGARUH PENERAPAN DIGITAL MARKETING, CUSTOMER RELATIONSHIP MARKETING, KUALITAS PRODUK DAN HARGA TERHADAP VOLUME PENJUALAN UMKM RENDANG DI SUMATERA BARAT Beni Rahmat, Donard Games, Dessy Kurnia Sari Master of Mangement, Faculty of Economics, Universitas Andalas Email: b3nirahmat@gmail.com Abstrak: Studi ini be...
HD28 Management. Industrial Managementeconomics and businesssocial sciences
Introduction: The study examined the effect of digital marketing on the performance of SMEs in Nigeria. The digital marketing techniques examined in the study include social media marketing, email marketing, and content marketing, and were anchored on the resource-based view theory. Methods: The study's methodology was...
Elvira Septevany · Ni Luh Eka Armoni · Ni Putu Lianda Ayu Puspita · I Putu Ade Perdana Putra
The purpose of this study was to determine the application of digital marketing applied by The Westin Resort & Spa, Ubud and the efforts made to increase room occupancy through digital marketing. Data collection methods used are observation, interviews, and documentation. The analytical technique used in this study is...
Over time, continuous technological developments should be used in the implementation of//product branding and digital marketing//by MSMEs players.//Digital technology-based marketing also provides opportunities for MSMEs, to develop further//and become part of Indonesia's economic recovery. That is why product brandin...
This community service invites Micro, Small and Medium Enterprises (MSMEs) actors engaged in culinary business owned by students of Muhammadiyah Sidoarjo University. MSMEs that are currently Community Service Partners have problems in terms of marketing activities that are still very conventional. Because of this, thes...
Product Brandingeconomics and businesssocial sciencesDigital Marketing
With the development of the Internet, more and more industries are using digital marketing to advertise, and the automotive industry is no exception. Digital marketing is effective because it finds the most suitable marketing method according to the user profile for accurate positioning, which greatly improves the sale...
The article examines the main trends in the development of modern marketing concepts, due to the digitalization of consumer behavior, identifies approaches to the concepts of "foresight of marketing technologies", "interaction marketing", "systemic-reflexive marketing" due to the use of digital communications. The feat...
In the digital age, the way higher education institutions communicate with target groups has undergone essential changes. More and more universities are using digital marketing tools as an alternative to traditional means of communication. This study aims to analyze the possibilities of applying digital marketing tools...
Digital marketing training for MSMEs in Kuala Jambi aims to enhance the knowledge and skills of MSME players in utilizing digital platforms and reaching a broader market. This activity involves a series of tailored training sessions designed to empower MSMEs with essential digital marketing skills. The method includes...
4. Educationeconomics and businesssocial sciences11. Sustainability
The large number of internet users in Indonesia is the main reason business people use digital marketing to attract consumers. Syndicatesroom as a local Tangerang brand with a streetwear theme, Syndicatesroom provides a platform for young people to collaborate, share ideas, channel creativity in a forum called a syndic...
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