Buscador de Tesis y publicaciones académicas

Pemberdayaan Masyarakat Melalui Digital Marketing UMKM Toko Oleh-Oleh Arta Berkah di Desa Simpar, Kecamatan Bandar, Kabupaten Batang

Choirunnisa Choirunnisa · Hendy Setiawan

The development of science and technology, such as social media, has shown extraordinary progress, especially in the economic sector. This is supported by the development of communication technology in selling products, which initially carried out manual marketing through door to door, shifting to the digital marketing...

<b>Strategy-Wise Impact of Digital Marketing on the Performance of Small-Scale Businesses: A Systematic Literature Review</b>

null Aiman Khan · null Dr. Amit Kansal

Small-scale businesses in emerging regional economies have begun experiencing transformative improvements in profitability and market reach through the adoption of digital marketing tools, particularly social media platforms and messaging applications. This shift, visibly observable across small enterprises in regions...

Estadísticas de Busqueda Marketing tradicional compardo Marketing digital

Mayerly Campoverde

Introduction to AI in Marketing Research

Delight Rufarp Hungwe · Mercy Dube · Sinothando Tshuma

Due to digital realm, characterised by rapid technological advances and data abundance, marketing practices and the adoption of digital technologies have aided the transformation and expansion of marketing from a primary function related to basic things, to crafting data analytics, consumer centric marketing. AI techno...

Innovative Marketing Strategies in the Digital Age: A Comparative Analysis of Successful Campaigns.

Eduzor, Ngozi Christiana

In the dynamic landscape of the digital age, marketing is experiencing a profound transformation as traditional paradigms evolve through relentless technology integration. Organizations, in their pursuit to captivate an increasingly digital-savvy audience, face an unprecedented need to innovate marketing strategies. Th...

Digital Marketing: Prospects and Challenges in Bangladesh for Small and Medium-sized Enterprises (SME’s)

Iqbal, Anwar

The main objective of this academic paper is to look into the potential opportunities and obstacles associated with the amplifications of digital marketing activities among small and medium-sized enter-prises (SMEs) operating in Bangladesh. The research utilized quantitative techniques for data gathering. Quantitative...

PEMBELAJARAN DIGITAL MARKETING KEPADA MITRA UMKM MELALUI KEGIATAN KKN MBKM DI DESA SADE

Fariq Azhar · Iin Syafitri · Kuratul Aini

Digital marketing merupakan pemasaran yang dilakukan dengan menggunakan akses internet, memanfaatkan media sosial dan perangkat digital lainnya. Kegiatan pembelajaran digital marketing kepada Mitra UMKM di desa Sade dilaksanakan oleh mahasiswa KKN unbkn program studi budaya perayaan di desa Sada kecamatan Pujut kabupat...

Analisis Strategi Digital Marketing Terhadap Pertumbuhan Wisata Halal Di Kota Bengkulu

Reni Indriani · Yenti Sumarni · Ade Tiara Yulinda · Pefriyadi Pefriyadi

Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang memengaruhi pertumbuhan wisata halal di Kota Bengkulu. Metode kualitatif digunakan dengan fokus pada persepsi dan pengalaman pengguna serta praktisi industri pariwisata halal. Desain penelitian melibatkan wawancara mendalam dan analisis konten...

Enhancement of packaging quality and digital marketing management for SuleMu soy milk

Arum Dyah Ripdianti · Muhammad Halim Maimun · Ima Aryani · Guntur Nurcahyanto · y 1 más

SuleMu is a soy milk product produced by KL LazisMu SMP Muhammadiyah 7 (SMP MUTU) Colomadu, Karanganyar Regency, Central Java Province. Although SuleMu packaging has a label, it lacks nutritional information. Additionally, its marketing strategy is still traditional. Therefore, this community service aims to add nutrit...

Factores determinantes para la adopción del marketing digital en pymes: un estudio exploratorio

Maria Camila Bermeo Giraldo · Sebastián Guisado Gómez · Alejandro Valencia-Arias

La consolidación del marketing digital como un medio efectivo de comunicación ha promovido la integración de tecnologías en la recopilación de datos masivos de los clientes valiosos para las organizaciones en la toma de decisiones. Este trabajo tiene como objetivo explorar los factores que influyen en la aceptación del...