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Studies on business strategy analysis using digital marketing are quite a lot done for large company loci. But the study of business strategy analysis using digital marketing for MSMEs is still growing. This study aims to analyze business strategies using digital marketing for MSMEs after the COVID-19 pandemic. The res...
economics and businesssocial sciences3. Good health
This Bachelor thesis subjects is the implementation of Digital Marketing in a business for Miniprix market. This thesis being based on a project has an objective which is to create a set of Digital Marketing tools for the sponsoring company which can improve his commercial activi-ties, in particular the effectiveness o...
social mediaeconomics and businesssocial sciencesmarketing
With the rapid development of Internet technology, digital marketing has become an important means for companies to gain competitive advantages. This paper explores the application of digital marketing in the new media environment and its impact on corporate marketing strategies. By analyzing the current trends, strate...
The purpose of implementing community service is to improve the quality of human resources in understanding digital marketing in the village of Jayabakti. The development of digital marketing is still not well understood by the public because of the lack of directors and training on digital marketing. The method of imp...
Muhamad Hidayat · Tanty Sondary · Syaila Novtasari Ruslan
This study examines the impact of entrepreneurial marketing on the performance of micro-enterprises in West Java, specifically focusing on the mediating role of digital marketing in this relationship. Using a causal quantitative design, data were collected through a Likert-scale questionnaire distributed to micro-enter...
This research investigates the relationship between digital marketing strategies and sustainable brand development. Using a systematic literature review, we analyze various factors influencing brand development in a digital context. Our findings show that significant investment in digital marketing, high quality digita...
economics and businesssocial sciences12. Responsible consumption
Digital is everywhere, including marketing. We see the growth of digital marketing, social media, and search engine ads. Thanks to tech advances. Why? Digital marketing brings in more bucks. It is tied to the internet and right now, more people are going online. So, the buying habits people have are shifting. This pape...
The New 3P Model in Digital Marketing: Redefining the Marketing Mix for the Digital Age
Bezovski, Zlatko
The ”3P Marketing Mix" reframes the traditional, omnipresent marketing mix to address the specific demands of digital ecosystems. By redefining the conventional 4P model, this framework introduces Product, Platform, and Promotion as its core elements. Product extends beyond physical goods to encompass digital and hybri...
This research aims to examine the role of digital capability and social media engagement in mediating the relationship between entrepreneurial marketing and MSME marketing performance in Banyumas Regency. This research uses simple random sampling data analysis techniques with a sample size of 298 respondents from MSMEs...
For firms, digital marketing is revolutionary and machine learning has profoundly transformed the future of digital advertising. This chapter looked at the possible influence of digital marketing on organisations and the many tactics that may be employed in this chapter. The necessity to integrate digital marketing int...
T Technology (General)330HD28 Management. Industrial Managementeconomics and business
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