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Artículo 2021 Acceso abierto Revisado por pares 1 cita

Digital Marketing & Digital Entrepreneurship During Social Restriction Policy in Indonesia

Hery Margono

Although marketing and entrepreneurship are not new concepts, in times of social restrictions due to the pandemic generated by Covid 19, which has limited at least half of the world's population, marketing and entrepreneurship, such as MSMEs, have been significantly impacted. The intensity of consumers and the declinin...

economics and business social sciences 8. Economic growth 1. No poverty

• STMIK Dharma Wacana
• DOI: 10.29099/ijair.v6i1.339

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Artículo 2022 Acceso abierto

Impact of Native Marketing on Customer Evaluation in Digital Media: A Study

ACHYUT RAJARAM SHASTRI · JAGPREET SINGH · OSAMA MUSHEER

Native Marketing is mutely revolutionizingthe dimensions of Digital Marketing and leading the world towards locating, enticing, and converting digital customers into business growth potential. This paper aims to focus on the aspect of Ascension in the Conceptual model of native marketing by testifyingto the authenticat...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.7080423

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Capítulo de libro 2023 Revisado por pares

SEARCH ENGINE MARKETING: SHAPING THE FUTURE OF DIGITAL MARKETING FOR BUSINESS GROWTH AND CONSUMER ENGAGEMENT

Sreejith S Mohan

Search Engine Marketing (SEM) plays a crucial role in the broader field of digital marketing and has been experiencing significant growth and expanding scope. As a core component of digital marketing, SEM focuses on leveraging search engines to drive targeted traffic and increase online visibility. With the continuous...

economics and business social sciences

• Iterative International Publishers (IIP)
• DOI: 10.58532/v3bhma17p2ch1

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Artículo 2026 Acceso abierto Revisado por pares

The Effectiveness of Omnichannel Marketing on Customer Loyalty Amid Business Digital Transformation

Rr Dyah Eko Setyowati

This study examines the effectiveness of omnichannel marketing on customer loyalty amid business digital transformation. The main problem addressed is the inconsistency of customer experience across multiple channels that affects loyalty in digital business environments. The objective of this research is to analyze how...

economics and business social sciences

• Yayasan Banu Samsudin
• DOI: 10.59613/mjbms.v4i1.403

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Artículo 2024 Revisado por pares

Digital Marketing Efficiency and its Impact on the Financial Performance of Export SMEs in Central Java: A Digital Literacy Moderation Approach

Arman Hadi · Pilipus Dwi Harmono · Yustinus Dwi Atmojo

The development of digital technology has significantly impacted the marketing strategies of small and medium enterprises, particularly those engaged in export activities. This study aims to investigate the efficiency of digital marketing and its influence on the financial performance of export-oriented SMEs in Central...

economics and business social sciences

• Global Health Science Group
• DOI: 10.37287/jeph.v3i4.6688

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Artículo 2024 Revisado por pares

Digital marketing tools in the system integrated communications

Autoría no especificada

В статье исследована сущность понятий интернет-маркетинга и цифрового маркетинга и его роли в системе интегрированных маркетинговых коммуникаций. Проведен анализ современных теоретических основ и практических разработок в сфере современных технологий цифрового маркетинга, в частности крауд-маркетинга и его инструментов...

• Publishing house Pegas
• Russian
• DOI: 10.47576/2949-1878.2024.9.9.008

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Artículo 2023 Acceso abierto

Navigating the Social Media Marketing Strategies during the Covid-19 Era in Nigeria

Micah, Desmond Jacob · Odoemelam, Chinedu Christian

COVID-19 is the worst pandemic in human history in on the scale and extent of global spread, casualties, economic impact, and negative impact on public health. The COVID-19 crisis has also had an impact integrated marketing communication implementation method (IMC) and related costs in the enterprise. Digital Marketing...

Marketing Digitalisierung media and communications Soziale Medien

• English

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Artículo 2023 Acceso abierto Revisado por pares

Analysis of The Effect of Marketing Strategy and Digital Marketing on Purchasing Decisions at the Home Industry of Kalamansi Orange’s in The City of Bengkulu

Reza Irawan · Eti Arini

This studi aims to determine analysis of the effect of marketing strategy and digital marketing on purchasing decision at the home industry of kalamansi orange’s in the city of Bengkulu, either partially or simultan. There are several factors that will be discussed in this research, including marketing strategy and Dig...

economics and business social sciences

• Indonesian Journal Publisher
• DOI: 10.53697/jim.v3i2.1312

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Artículo 2026 Revisado por pares

From Idea to Success: Modern Marketing Strategies for Startups

Aymen Messouci

This manuscript presents a comprehensive academic examination of modern marketing strategies for startup enterprises operating within the contemporary digital economy. The study explores the relationship between entrepreneurship and strategic marketing through an integrative framework that combines established marketin...

economics and business social sciences

• Elsevier BV
• DOI: 10.2139/ssrn.6741398

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Artículo 2024 Acceso abierto Revisado por pares

THE FUTURE OF DIGITAL MARKETING COMMUNICATION: STRATEGIES FOR ENGAGING THE MODERN CONSUMER

Feni Khairifa

This study aims to explore the trends and strategies of effective digital marketing communication in increasing modern consumer engagement. The method used in this study is the Systematic Literature Review (SLR), which includes the identification, selection, and analysis of relevant studies from various academic and in...

media and communications social sciences

• Academic Solution Publisher
• DOI: 10.70489/v975we40

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