Buscador de Tesis y publicaciones académicas

Artificial Intelligence in Digital Marketing: Enhancing Consumer Engagement and Business Performance

Shreya Pandey

Artificial Intelligence (AI) has emerged as a transformative technology in digital marketing, enabling businesses to enhance customer engagement, improve decision-making, and optimize marketing strategies. This study examines the role of AI in digital marketing by analyzing its applications, benefits, challenges, and f...

International Digital Marketing Plan for Bramd

Grosheva, Natalia

The thesis focuses on creating an international digital marketing plan for Bramd, a small custom clothing company that allows customers to order personalized garments and modify existing designs to their preferences. The thesis explores digital marketing trends and strategies and how they can be used and implemented to...

THE FUTURE OF DIGITAL MARKETING COMMUNICATION: STRATEGIES FOR ENGAGING THE MODERN CONSUMER

Feni Khairifa

This study aims to explore the trends and strategies of effective digital marketing communication in increasing modern consumer engagement. The method used in this study is the Systematic Literature Review (SLR), which includes the identification, selection, and analysis of relevant studies from various academic and in...

Exploring the Impact of Digital Marketing on Customer Experience: The moderating Role of E-Service Quality an Empirical Study of the Hospitality Industry in KSA

Eman Abdel hameed Hasnin

The study analyzes the influence of digital marketing on customer experience in the hospitality sector, with the moderating role of e-service quality. As hotels increasingly rely on digital tools, it becomes essential to understand how these tools shape guest perceptions and service outcomes. Digital marketing is conce...

Utilizing Big Data in digital marketing strategies for the energy sector

Al-Ababneh Hassan Ali

The main goal of the study is the constructive formalization of the main aspects of big data in digital marketing of companies in the energy sector. With the help of constructive analysis, criticism and scientific generalization, the essence of the concept of “big data” is argued, the key characteristics, types and tas...

A influência do Marketing no mundo empresarial: o caso da Dice

Cardoso, Tiago

Neste estudo de caso, a análise da Dice visa compreender a relevância do Marketing Digital no contexto de negócios empresariais. A Dice, uma agência especializada em Marketing, dedica-se a auxiliar outras empresas nesse campo. Este estudo envolveu uma avaliação abrangente do estado atual da agência, incluindo o seu pro...

UAB „AGAPICS“ skaitmeninio marketingo vertinimas

Vaitiekūnas, Paulius

Tyrimo problema. Pastaraisiais metais vis didesnė žmonių gyvenimo dalis yra perkeliama į internetą. Internetu žmonės bendrauja, ieško informacijos. Pastaraisiais metais sparčiai populiarėja internetinė prekyba, kuri suteikia žmogui galimybė patogiai, neišeinant iš namų apsipirkti. Galima teigti, kad interneto dėka keič...

Utilization of Artificial Intelligence in the Digital Marketing Industry

Minh Tung Tran · Ree Chan Ho

This study explores the impact of artificial intelligence (AI) on digital marketing processes and outcomes. The research demonstrates that AI plays a vital role in tailoring ads and experiences, improving customer engagement through chatbots and dynamic content, and utilizing automation for data-driven decision-making....

The Evolving Landscape of Digital Marketing: Job Outlook and Future Trends

Pushpendra Khandelwal

Harnessing Big Data Processing in Computer Networks for Digital Marketing Entrepreneurship

Oybek Eshbayev · Laylo Yakhshiboeva

This research investigates the integration of big data processing in computer networks for digital marketing entrepreneurship to optimize marketing strategies and drive business growth. By analyzing current digital marketing practices, we identify key challenges faced by entrepreneurs. Through examining successful case...