Buscador de Tesis y publicaciones académicas

PENTINGNYA DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PENJUALAN MARINE EQUIPMENT DI SIDOARJO

Autoría no especificada

The decline in sales over the past five years has affected the company's revenue, particularly in the marine equipment sales sector in Sidoarjo. With the development of digital technology, the company utilizes digital marketing to increase competitiveness and brand awareness, which is believed to influence consumer pur...

DETERMINANTS OF DIGITAL MARKETING SUCCESS IN SMES: A SYSTEMATIC LITERATURE REVIEW

Elvina Elvina

This study aims to identify and synthesize the determinants of digital marketing success in Small and Medium Enterprises (SMEs) using a Systematic Literature Review (SLR) approach. The review followed PRISMA guidelines and analyzed articles retrieved from Scopus, Web of Science, Google Scholar, and Garuda databases pub...

Implementasi Manajemen Pemasaran Digital dalam Rangka Optimalisasi Bisnis Digital Berbasis Komunitas pada Generasi Muda di Kota Jayapura

null Indra Eka Wardana Toii · null Xenia Irene Sandy Landjang · null Yuni Riskita Mangopo · null Lisa Gresti Sella Damanik · y 1 más

This community service program aims to implement digital marketing management strategies to optimize community based digital businesses among young generations in Jayapura City. The rapid development of digital technology has created significant opportunities for youth to develop digital businesses. however, limitation...

Technological innovations in digital marketing

Magdalena Kuštelarga · Iva Gragurec · Katarina Tomičić-Pupek

With the development of technologies contributing to the fourth industrial revolution, companies increasingly rely on implementing these technologies to maintain a competitive advantage. Technologies such as artificial intelligence, big data analytics, Internet of Things, augmented and virtual reality, and voice search...

Analisis Pengaruh Penerapan Digital Marketing terhadap Penjualan Produk bagi Usaha Mikro dan Kecil dengan Pandemi Covid-19 sebagai Variabel Moderasi

Rudi Irwanto · Demitrius Kristiyono

The purpose of this study was to determine the effect of Digital Marketing, on Sales products and determine the effect of Digital Marketing with ease of Pandemic Covid-19 as a moderating variable on Sales Products in small and micro scale enterprises in Kota Besi with the ease of Pandemic Covid-19 as a moderating varia...

FAKTOR YANG MEMENGARUHI PENERAPAN DIGITAL MARKETING SERTA DAMPAKNYA TERHADAP KINERJA USAHA MIKRO DAN KECIL (UMK) PANGAN DI INDONESIA

Ratih Septiyanti · null Nia Rosiana · null Maryono

The rapid growth of internet users increases digital market opportunities. However, few MSEs utilize the internet for marketing purposes. This study analyzes the factors influencing business actors' decisions to implement digital marketing in Micro and Small Enterprises (MSEs) in the food sector and its impact on busin...

Digital marketing in active sports tourism: Enhancing the quality of services for tourism companies in the hail region

Ahmed Galal Selim Ismail · Salwa Mohamed Mohamed Bakheet · Kamal Abdelgaber Mahran · Ahmed F A Mohammed

The primary objective of this study was to determine the role of digital marketing strategy in increasing tourism companies’ services regarding active sports tourism. Data was collected through 307 questionnaires filled out by managers and employees in the Hail region of the Kingdom of Saudi Arabia. The results showed...

Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

Eugene Loo Zhi Le · Mutia Anggeraini Binti Khalid · Rahilah Binti Ahmad

This research project aims to investigate the acceptance of digital marketing among consumers in Kuala Lumpur. By examining the digital marketing landscape and its impact on consumer behaviour, this study seeks to uncover the factors that influence consumers' attitudes and behaviours towards digital marketing strategie...

Role of Digital Marketing in Growth of e-Commerce Business in India: An Empirical Study

null Sathish A.S. · null Prakash M. · null V. Shanthan. Kumar · null Mahesh Pavan Sathavalli

The Indian market is moving more quickly than ever now. The internet is a channel for marketers to communicate with customers. People in India increasingly spend more time online daily, browsing the internet and using social media like Facebook, WhatsApp, and other sites. Thus, rather than focusing on conventional mark...

Was ist Digital Marketing und wie helfen KI- und andere digitale Tools

Claudia Bünte