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92.108 resultados para «marketing digital»
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Chai, Hua
Digital marketing refers to a marketing method that uses digital technology and online channels for marketing and sales. This article aims to explore the main strategies and methods, advantages, and challenges of digital marketing.
Kapustina, L. (Larisa) · Gaiterova, O. (Olga) · Izakova, N. (Natalya) · Lazukov, M. (Maksim)
This article discusses the concepts of digital and internet marketing and analyzes the classification of digital marketing communications. The purpose of the study is to develop criteria, a methodological approach to selecting the most appropriate digital marketing tools for a particular enterprise and market, and a sy...
Han, Yuanyuan
In the wave of digital economy, the focus of enterprise marketing has gradually shifted from traditional advertising to consumer-centered digital communication channels. Content marketing and video marketing, as two major emerging digital marketing means, not only enrich the form of interaction between brands and consu...
Malati Nikhil Khokle · Swapnil Shivaji Narake
Digital Marketing is a new era in marketing world after announcing the beginning of industry 4.0. Digital Marketing simply means to use digital platforms to promote your products and services. It include various digital channels such as social media marketing, e-mail marketing, some digital channels techniques such as...
null Herlangga Turna Cahyantoro
Digital marketing is a marketing concept that is widely used in this modern era. Many manufacturers choose to use digital marketing in their marketing process because marketing goods through digital media saves energy and costs. In the process of digital marketing or digital marketing, a high creative process is needed...
Sevgi Aydın
The main purpose of this study is to fill the existing research gap in the literature. Because there are not many studies on the impact of digital technologies and strategies on digital marketing. In this study, a document analysis methodologywas applied to use digital technologies for digital marketing.Digital marketi...
Keni Kaniawati · Shinta Rahmani · Ariawan Ariawan · Abdi Fadhlan · y 1 más
Digital marketing is essential for SMEs to achieve and maintain a competitive advantage. This study investigates the influence of digital marketing literacy and employee engagement in digital marketing campaigns on marketing performance, with internal marketing culture, government policy, and market competitiveness as...
null Mr. Prachi Naik · null Mrs. Vijaya Bhosale
Marketing is not an exception to this shift from analog to digital. The use of digital marketing, social media marketing, also search engine advertising is too rising in tandem with technological advancement. Digital marketing has made the most money because it mostly relies on the internet, and the number of people us...
null Kusnadi
Digital marketing is a marketing strategy that uses digital platforms and channels to promote a product, service or brand. In the modern business world, digital marketing has become an integral component in marketing efforts because it utilizes digital technology and the internet. This study aims to determine the effec...
Nuril Aulia Munawaroh · Sudarmiatin Sudarmiatin · Widya Putimelinda
The research indicates that the adoption of digital marketing among SMEs in Indonesia significantly contributes to their sustainable growth. The study identifies several key factors that influence this relationship, including attitude toward digital marketing, perceived behavioral control, subjective norm, intention to...
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