Buscador de Tesis y publicaciones académicas

Plano de marketing digital aplicado à Empresa Bynet: comunicação digital

Meireles, Ana Rita Correia

A comunicação digital nas empresas evoluiu rapidamente graças à expansão da Internet e da era digital, pelo que os média sociais transformaram o modo como as empresas se envolvem com os clientes. O presente relatório pretende demonstrar a resposta da Bynet face aos desafios da comunicação digital, pelo que entre os obj...

Digital Marketing Capability and MSMEs Performance: Understanding the Moderating Role of Environmental Dynamism

Ika Purwanti · Dwi Reni Nisvul Lailyningsih · Umar Yeni Suyanto

Objective: This study examines the influence of digital marketing capability on Micro, Small, and Medium Enterprises (MSMEs) performance. Environmental dynamism was the moderator in this relationship. Design/Methods/Approach: This study design was a quantitative approach. The research was conducted in Lamongan Regency....

Digital Marketing Training through the 4C Formula Copywriting Method in Kampung Gerabah Penanggungan

Aura Chaerani · Widiya Rahmawati · Daiva Permana Ardanu Syaadzan · Salafiatus Salamah · y 1 más

This community service initiative focused on enhancing the digital marketing skills of the residents in Kampung Gerabah Penanggungan through a 10-day training program. Twenty community members participated in the program, where they received training on fundamental aspects of digital marketing, such as social media mar...

The Broadening Horizon of Digital Marketing: Investigating its Transversal Impact

Paula González-Padilla · Jose Ramon Saura · Senka Borovac Zekan

Aplicación y análisis de un modelo de decisión y ejecución de técnicas de Marketing B2B

Caballero Martínez, Alejandro

[ES] Dentro de los procesos de Transformación Digital de las empresas, el marketing digital engloba diferentes vías y técnicas de trabajo, en función de la tipología y las necesidades / características de cada empresa. Este Trabajo Final de Máster tiene como objetivo aplicar un modelo de decisión a seguir de una agenci...

ENHANCING DIGITAL MARKETING AWARENESS OF SMEs THROUGH PRODUCT PHOTOGRAPHY TRAINING: A BRIEF COMMUNITY SERVICE INITIATIVE

Kuspuji Wicaksono

The rapid advancement of digital technology presents both opportunities and challenges for Small and Medium Entreprises (SMEs). A key challenge is the limited expertise among SME owners in leveraging digital marketing, particularly in creating high-quality visual content. This community service initiative aimed to addr...

Innovative Marketing in Luxury Fashion: How Gucci Uses Big Data to Enhance Digital Marketing

Meiling Lu

This study examines Gucci's digital marketing strategies, focusing on how the brand leverages big data to enhance its digital presence and engage Generation Z. Amid significant digital transformation in the fashion industry, Gucci has maintained its competitive edge through innovative digital initiatives. The research...

Adapatation of Digital Marketing Activation After the COVID-19 Pandemic at Anantara Seminyak Bali Resort

null Hilda Kosasih · null Gabriela Felicita Putri Kurniadi · null Flavia Maharani Yunazar

This study aims to analyze the digital marketing activation in the hotel industry in Bali as their adaptation to consumer behavior post-COVID-19 pandemic. This study was conducted by qualitative descriptive with a study case approach to know the digital marketing adaptation applied by Anantara Seminyak Bali Resort in d...

Consumer Behavior Changes in the Digital Marketing Environment and Their Impact on Marketing Strategies

Xuejun Wu

With the acceleration of digital transformation, consumer purchasing behavior has undergone profound changes. This change presents new challenges to traditional marketing strategies, while also bringing enormous opportunities. This study explores the changing trends of consumer behavior in the digital marketing environ...

Educational Marketing Strategies in Influencing Students Interest and Parents School Choice Decisions in the Digital Era at SMAIT Ar-Rahmah Lumajang

Eko Suprayitno · Hana catur Wahyuni

This study aims to analyze educational institution marketing strategies in influencing school selection decisions in the digital era, with a case study at SMAIT Ar-Rahmah Lumajang. The research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. Research...