Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares 3 citas

Consumer Behavior Changes in the Digital Marketing Environment and Their Impact on Marketing Strategies

Xuejun Wu

With the acceleration of digital transformation, consumer purchasing behavior has undergone profound changes. This change presents new challenges to traditional marketing strategies, while also bringing enormous opportunities. This study explores the changing trends of consumer behavior in the digital marketing environ...

economics and business social sciences 12. Responsible consumption

• Warwick Evans Publishing
• DOI: 10.62051/ijgem.v4n1.61

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Artículo 2025 Acceso abierto Revisado por pares

Pengaruh Digital Marketing Dalam Meningkatkan Loyalitas Pelanggan di Era E-Commerce Pada UMKM Toko Baju Uban Muslim di Cianjur

M. Nuryaman · Deri Apriadi

This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain co...

economics and business social sciences

• Universitas Maritim AMNI Semarang
• DOI: 10.58192/populer.v4i2.3840

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Tesis (sin nivel) 2022

DIGITAL MARKETING: STRATEGI JITU BAGI USAHA MIKRO, KECIL DAN MENENGAH DI KOTA PALOPO

UTOMO, SATRIO BUDI

Abstrak Satrio Budi Utomo, 2022: “Digital Marketing: Strategi Jitu Bagi Usaha Mikro, Kecil dan Menengah di Kota Palopo. Skripsi Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Istitut Agama Islam Negeri Palopo. Dibimbing oleh Dr. Fasiha M.EI. Tren pemasaran di dunia kini beralih dari yang semula konve...

338.93-338. Perkembangan Ekonomi di Lokasi Tertentu

• Indonesia
• English

Artículo 2025 Acceso abierto Revisado por pares 20 citas

Digital marketing strategies for luxury fashion brands: A systematic literature review

Fung Yi Tam · Jane Lung

The main objective of this study is to examine how digital marketing strategies can be put into practice and integrated into the actual operation of luxury fashion brands. To do this, the study explores the implementation of digital marketing strategies that are adopted by the luxury fashion brands. It uses a systemati...

Case Study Omnichannel marketing Digital marketing Influencers marketing

• Elsevier BV
• English
• DOI: 10.1016/j.jjimei.2024.100309

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Artículo 2024 Acceso abierto Revisado por pares

EFFECTIVENESS OF DIGITAL MARKETING TO INCREASE PURCHASE INTEREST OF CIREBON CITY CAFE VISITORS

null Ananda Gresycia Wulandari · null Fadilla Harningtias · null Siska Ernawati Fatimah

This study is intended to determine the influence of Digital Marketing through Store Atmosphere on the buying interest of Café visitors in the city of Cirebon. The population used in this study was café visitors in the city of Cirebon. The sampling technique uses Incidental Sampling. In testing this data using analysis...

economics and business social sciences

• RS Global Sp. z O.O.
• DOI: 10.31435/rsglobal_ijitss/30062024/8166

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Artículo 2025 Acceso abierto Revisado por pares

ADOPTION OF DIGITAL MARKETING STRATEGIES FOR GROWTH AND SUSTAINABILITY OF SMES IN ETHEKWINI

Xoliswa NZUZA · Tshepo TLAPANA · Raymond HAWKINS-MOFOKENG

This study investigates the adoption of digital marketing strategies among small to medium enterprises (SMEs) in the eThekwini region, aiming to understand how these strategies contribute to business growth and sustainability. The research addresses a critical gap in knowledge concerning SMEs’ engagement with digital m...

economics and business social sciences

• University of Craiova
• DOI: 10.52846/mnmk.23.2.03

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Libro 2024

Artifical Intelligence and the Social Consumer: Leveraging Technology for Deeper Engagement in Digital Marketing

Yoesoep Edhie Rachmad

Rachmad, Yoesoep Edhie. 2024. Artifical Intelligence and the Social Consumer: Leveraging Technology for Deeper Engagement in Digital Marketing. İzmir Kordon Kitap Yayıncılığı, Özel Baskı 2024. "Artificial Intelligence and the Social Consumer: Leveraging Technology for Deeper Engagement in Digital Marketing," authored b...

economics and business social sciences

• OSF
• DOI: 10.17605/osf.io/59dwe

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Publication 2025 Acceso abierto

Digital Disruption Meets Green Branding: A Transdisciplinary Marketing Outlook

University of Technology Malaysia · Azmir, Muhammad Farhan · Mohamed, Ruzimi

Abstract This review explores the intersection of digital disruption and green branding within the marketing landscape, addressing the critical role of emerging digital technologies such as artificial intelligence, big data analytics, virtual and augmented reality, and social media platforms in transforming sustainable...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.15770654

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Artículo 2024 Acceso abierto Revisado por pares

Analisis Penerapan Strategi Komunikasi Pemasaran Digital pada Instagram @Hyundai.Aristagroup

Cavin Andrianus · Farid Rusdi

Hyundai is active in competition in the automotive market in Indonesia. With so many competitors, a strategy is need to attract consumers. One of them is by implementing an effective marketing communication strategy through digital marketing. This research aims to determine the process of implemented digital marketing...

• Universitas Tarumanagara
• DOI: 10.24912/ki.v3i2.30254

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Tesis de maestría 2026 Acceso abierto

A importância do marketing estratégico nos canais digitais. Estudo de caso Mush Agency

Barata, Ana Catarina Pereira

O presente relatório resulta do estágio curricular realizado no âmbito do Mestrado em Marketing e Negócios Digitais da Universidade Portucalense Infante D. Henrique, tendo como tema “A Importância do Marketing Estratégico nos Canais Digitais: estudo de caso Mush Agency”. Este trabalho procura evidenciar de que forma a...

Mush Agência de marketing economics and business social sciences

• Portugal
• Portuguese

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