Buscador de Tesis y publicaciones académicas

Era Digital Marketing 5.0 Bagi Pelaku Usaha Umkm Di Kelurahan Rengas Ciputat Timur, Tangerang Selatan

Fadillah · Maulida, Hira · Jamaluddin

Digital marketing merupakan suatu bentuk program mempromosikan atau memasarkan sebuah produk dan merk dengan menggunakan media digital. Hal ini terjadi karena perkembangan teknologi dan juga pengguna internet sehingga internet menjadi sebuah market yang sangat prospektif. Digital marketing merupakan solusi untuk menjan...

Analisis Digital Marketing Pada Illira Lite Hotel Praya Terhadap Kepuasan Konsumen

Nurhidayati Nurhidayati · Sri Hayati · Yulia Nurrahmawati

Penelitian ini berjudul “Analisis Digital Marketing Pada ILLIRA Lite Hotel Praya Terhadap Kepuasan Konsumen”. Penelitian ini dilakukan di ILLIRA Lite Hotel Praya , dengan jumlah responden 100 orang. Konsumen yang dijadikan responden pada penelitian ini diambil secara acak dan telah menginap lebih dari tiga kali. Peneli...

Integrating Circular Economy Principles into Digital Green Marketing Strategies to Increase Consumer Engagement Resilience

Faza Muhammad Sukarsono · Wahyu Mahesa Miarta · Fandi Fatoni · Aldy Rostyawan · y 2 más

Incorporating Circular Economy (CE) principles into marketing tactics has emerged as a crucial means of promoting sustainability-driven customer behavior. Few studies specifically look at how digital marketing tools may operationalize CE ideals to improve sustainable customer interaction, despite the increased interest...

Digital marketing plan for a restaurant : case: Restaurant X in Helsinki, Finland

Trinh, Hau

In recent years, the fast expansion of restaurant operations has posed several obstacles to creating successful marketing tactics when targeting prospective client groups. To develop a reasonable digital marketing strategy, also businesses must assess the market and understand the demands of their customers and their c...

DEVELOPMENT OF A DIGITAL MARKETING STRATEGY FOR A UKRAINIAN AGRICULTURAL BERRY COMPANY IN INTERNATIONAL MARKETS

Luidmyla Kvasova · Larysa Kurbatska · Artur Balkovyj

In today's globalised business environment, Ukrainian agribusinesses, particularly those in the berry sector, face a dynamic and competitive international market. To succeed in this environment, these companies need to develop effective digital marketing strategies that resonate with a global audience. This research fo...

STRENGTHENING UZBEKISTAN'S INTERNATIONAL IMAGE THROUGH DIGITAL MARKETING

Feruza Raxmatova Komil qizi

Uzbekistan’s emergence as a vibrant nation in Central Asia necessitates a well-crafted international image to attract investment, tourism, and strategic partnerships. The rise of digital marketing provides a novel, powerful avenue to shape this global perception. Despite growing domestic digital transformation epitomiz...

IMPACT OF DIGITAL MARKETING ON SMALL AND MEDIUM ENTERPRISES (SMES) IN BANGLADESH

Md Nafis Fuad · Avishek Nath · Md. Al- Noman Siddique · Sharmin Ara Chowdhury

This study investigates the influence of digital marketing on small and medium enterprises (SMEs) in Bangladesh. It examines how these businesses utilize digital tools to improve their operations, interact with customers, and stimulate growth. Data was gathered from small and medium-sized enterprise (SME) owners and ma...

The New Realities in Digital Marketing: Virtual Reality, Augmented Reality, and Extended Reality

Sereikhuoch Eng

The Digital Vineyard: Online Marketing in the Wine Industry

Saad Khan

The Digital Vineyard: Online Marketing in the Wine Industry

Socio-economic empowerment of the Tengkurak Village society through education assistance and social media-based digital marketing training

Artika Arista · Kraugusteeliana Kraugusteeliana · Rudhy Ho Purabaya

It is crucial to boost the industry's capabilities and competitiveness in light of the swiftly evolving global market competition. Digital technology is rapidly developing in a variety of fields. Therefore, the service conducts education and training assistance activities for digital-based marketing as a means of conce...