Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing, Social Media Marketing, dan e-WOM untuk UMKM Kota Binjai

null Merry Moy Mita

The rapid acceleration of the digital economy has positioned Micro, Small, and Medium Enterprises (SMEs) at a strategic crossroads. This study investigates the impact of digital marketing and social media marketing on the performance of SMEs in Binjai, North Sumatra, while exploring the mediating role of Electronic Wor...

economics and business social sciences

• Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
• DOI: 10.61132/anggaran.v4i1.2160

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Artículo 2025 Acceso abierto Revisado por pares

Analisis Strategi Digital Marketing dalam Meningkatkan Daya Saing Terhadap UMKM di Era Globalisasi

null Feoniy Amanda Putri · null Munawaroh Munawaroh

In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, i...

economics and business social sciences

• Politeknik Pratama Purwokerto
• DOI: 10.55606/mri.v3i1.3452

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

The Influence of Electronic Word of Mouth and Digital Marketing on Decisions to Purchase Hotel Tickets Through Traveloka Applications (Case Study of Consumers in the City of Bandung)

Andhi Sukma · Riska Riska

This study aims to determine and analyze the effect of electronic Word of Mouth (e-WOM) and Digital Marketing on the decision to purchase hotel tickets through the Traveloka application. This research was conducted with a quantitative approach. Primary data collection was carried out by distributing questionnaires to a...

economics and business social sciences

• LPPM Universitas Muhammadiyah Tasikmalaya
• DOI: 10.35568/abdimas.v6i2.3178

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Artículo 2022 Acceso abierto

APPLICATIONS OF DIGITAL MARKETING FOR FINANCIAL SECTOR – PROBLEMS AND PROSPECTS

Prof. Ms Manjushri Kadam, Dr. Shabana A. Memon

Abstract Digital marketing for financial services is complex—and more essential than ever. Mitigate compliance risks. Stay on top of new technology. Make the most of big data. For financial marketers, the modern marketing landscape is complex. In this paper the researcher has highlighted on special digital marketing be...

economics and business social sciences

• Zenodo
• English
• DOI: 10.5281/zenodo.7069815

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Ponencia / congreso 2026 Acceso abierto

Best Digital Marketing Agency in Ahmedabad

Jaymitsinh, Rathod

Drive more traffic, leads sales with Ahmedabad’s 1 Digital Marketing Agency! Eta Markting Solution delivers ROI focused Marketing strategies that work! Visit Now : www.etasolution.in

• Zenodo
• DOI: 10.5281/zenodo.20487988

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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Research on Marketing Strategy Innovation of Agricultural Products under the Background of Digital Economy

Ting Zhao

Based on the research background of digital economy, this paper puts forward the basic idea of agricultural products marketing model, focusing on the key words of "flow", "big data", "cross-border" to promote the innovation of agricultural products marketing strategy. And on this basis, this paper explores five modes o...

2. Zero hunger economics and business social sciences

• Boni Future Digital Publishing Co.,Limited
• DOI: 10.61360/bonighss232015160508

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Artículo 2021 Acceso abierto

Digital pharmaceutical marketing: A review

Amol Gawande · Atul Kumar · Sheetal Darekar

'Digital' has become a major part of daily life. All industries have adapted faster to the digital age. However, other than the internet, digital marketing was not entirely acceptable to the pharmaceutical industry. More pharmaceutical companies use social media or e-commerce sites as digital marketing channels in this...

digital marketing strategies Pharmaceutical marketing social media digital marketing

• Zenodo
• DOI: 10.5281/zenodo.6612781

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Artículo 2024 Acceso abierto Revisado por pares

STUDY OF THE DIGITAL MARKETING FEATURES: CURRENT TRENDS AND OPTIMIZATION PROSPECTS

Autoría no especificada

In today's conditions of market competition, promoting goods and services in the Internet environment is an integral part of the business strategy of most companies. Given this, it is important to study and systematise the principles, advantages and disadvantages of using digital marketing tools to optimise the impleme...

Economics as a science HF5001-6182 content marketing social media marketing

• Publishing House Helvetica (Publications)
• DOI: 10.32782/2524-0072/2024-63-80

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Artículo 2024 Revisado por pares

PECULIARITIES OF ASSESSING THE LEVEL OF DIGITAL AND INFORMATION TECHNOLOGIES USING IN THE ENTERPRISE’S MARKETING ACTIVITIES

Dmytro DIACHKOV · Oleksandr PLESKACH

The article emphasizes the relevance and effectiveness of the digital and information technologies used in the enterprise’s marketing activities, which also necessitates substantiation of the choice, characterization, and grouping of indicators that reflect the level of marketing digitalization on the agricultural ente...

• Rauf Ablyazov East European University
• Ukrainian
• DOI: 10.58253/2078-1628-2024-2(32)-018

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Artículo 2026 Revisado por pares

The role of competitive advantage in the marketing performance of culinary MSMEs in Semarang Regency

Lestari, Risma · Widyaningsih, Dewi · Andriana, Myra

This study aims to examine the effects of digital marketing, price penetration, product innovation, and competitor orientation on the marketing performance of culinary MSMEs in Semarang Regency. A quantitative explanatory research design was employed using data collected from 70 MSME owners selected through purposive s...

• Universitas Nusa Cendana
• English

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