Buscador de Tesis y publicaciones académicas

O marketing digital como ferramenta para captação e fidelização do cliente

Monteiro, Eduardo Pereira

Esta dissertação explora o papel crucial do marketing digital na aquisição e retenção de clientes em ambientes empresariais contemporâneos. Com o advento da era digital, as empresas enfrentam um cenário altamente competitivo, onde a eficácia das estratégias de marketing tradicionais está em declínio. Nesse contexto, o...

CHAPTER 2: DIGITAL MARKETING, INTERNATIONAL MARKETING, AND B2B MARKETING IN THE DIGITAL ERA

AFM Jalal Ahamed

A STUDY ON CONSUMER PERCEPTION TOWARDS CHALLENGES OF DIGITAL MARKETING

Dr. Mrinal Phalle, Et. al.

Worldwide technology has changed a type of marketing techniques that embeds the company’s brand and product on digital platforms. Digital marketing has become important fulcrum for business organizations giving access to the mass market at an affordable price. The objective behind the present study is to analyze awaren...

DIGITAL MARKETING UNTUK REMAJA

Asrori, M. Z. (M. ) · Wijaya, . . ( Arya) · Baskoro, F. (Fajar ) · Hozairi, H. (Hozairi)

Dalam buku ini, terdapat berbagai informasi penting yang berkaitan dengan Digital Marketing, seperti pengenalan digital marketing, strategi pemasaran, pembuatan konten digital, dan penerapan SEO. Buku ini lebih mengutamakan para pembaca bisa mempraktekkan materi yang telah disusun untuk menuntun para pembaca mampu meni...

Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events

Pindy Subaldan · Aswad Ishak

Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through...

Optimalisasi Digitalisasi UMKM di Kelurahan Rungkut Kidul

Innike Fitra Farastutie · Mirda Yuma Eka Putri · Singgih Manggalou

At this time UMKM in the Indonesian economy play a very important role in the growth of a country. As a business person in a business that is run, an entrepreneur who runs a business must have a good marketing strategy, so that he can achieve the targets that have been planned.Today's rapidly developing technology can...

The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance

Amelindha Vania · Nur Laili Fikriah

Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing creativity for busines...

Digital Marketing Strategies for SBI Life Insurance Company

Ms. Shital Popat Nagane · Ms. Dipali Padmakar Shinde

The rapid growth of digital technologies has significantly transformed the marketing practices of the insurance industry in India. Life insurance companies are increasingly adopting digital marketing strategies to enhance customer engagement, improve brand visibility, and drive policy sales. This research paper aims to...

Forecasting the trend of specialized digital marketing of social media in Iran

Maryam Khaki · Aminollah Jafarpour

This article examines the role of social media as a powerful factor in marketing and its impact on organizational structure with a special focus on digital marketing. It outlines the components and roadmap for integrating digital marketing into social media. This research used customers who used the services and produc...

Digital Marketing ERA: The Future of Marketing and Communications

J.Gandhimathi Scanya, Dr.G.Jayalakshmi

The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence...