Buscador de Tesis y publicaciones académicas

Influence of Digital Economy on Marketing Path-Global Trend and Practice in China

Hanzhe Hu

The digital economy is an economic form that combines traditional economy with Internet technology. It accomplishes the production, distribution and consumption of goods and services through digital platforms and big data. By the Attention - Interest - Desire -Action (AIDA) model. It represents the linear conversion pr...

DIGITAL MARKETING STRATEGIES: KRISPY KREME MICRO AND MACRO DIGITAL ENVIRONMENT ANALYSIS

CHOUFANİ, Salma

This article provides a comprehensive examination of a selected brand -Krispy Kreme's digital marketing methods, including an investigation of both micro and macro environmental elements. In the contemporary and ever-evolving business environment, the use of digital marketing has emerged as a crucial mechanism for ente...

PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA PANTAI SEDERHANA KECAMATAN MUARA GEMBONG KABUPATEN BEKASI

Sandi, Efri · Bintoro, Jusuf · Romadan, Gilang Fajar · Iqbal, Muhammad

Abstract Digital marketing training for fishing village communities is a necessity for community economic development in accordance with the demands of the times and people's lifestyles. Through this digital marketing training, it is hoped that it will contribute to additional expertise for rural communities in marketi...

Pengaruh Digital Marketing, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Pada Pelanggan Toko Shaga Collection

Siti Amanatus Solikhah · Ayis Crusma Fradani · Ari Indriani

Toko shaga collection dulu hanya berjualan secara konvensional dengan membuka toko, tetapi saat pandemi covid-19 berdampak buruk sebab sepi pembelian. Dilihat dari pengguna internet yang semakin meningkat, toko shaga collection berupaya mempengaruhi keputusan pembelian dengan menggunakan digital marketing, kualitas pro...

Digital Evolution in Brand Communication

Esra Güven

The developing technology and the changing world in this context have led to a digital transformation in the business world as well as individual and social lives. Such a transformation has also manifested itself in the marketing world, and traditional marketing has now begun to be replaced by digital marketing. This t...

Exploring Blockchain-Based Digital Marketing in the UAE

Amina Arnaut · Marina Arnaut · M Muzamil Naqshbandi

This chapter explores the possibilities of using blockchain technology in digital marketing practices in the UAE. The research also examines how blockchain may affect digital marketing's contemporary practices to provide recommendations to digital marketing practitioners on utilising blockchain technology. Secondary da...

Digital Marketing and Customer Loyalty (A Study of Jumia Nigeria Ltd)

Ochuko, Amori Mary1 · Falilat, Olumola Becky

This study investigated the effect of digital marketing on customer loyalty (A study of Jumia Nigeria ltd). This study determined the dimensions of digital marketing using social media marketing, email marketing, affiliate marketing and search engine optimization on customer loyalty. The population of this study were c...

Analítica digital y comportamiento del consumidor en entornos tecnológicos

Jiménez-León, Rodolfo

Resumen: En el contexto del marketing contemporáneo, la digitalización ha transformado la forma en la que las empresas comprenden el comportamiento del consumidor. Las interacciones digitales generan grandes volúmenes de datos que permiten analizar patrones de consumo y optimizar estrategias de marketing. El enfoque pr...

Marketing strategies of using Digital Marketing

Dr. P. Jagatheesh

THE EFFECT OF DIGITAL MARKETING STRATEGY AND BRAND AWARENESS ON CONSUMER PURCHASE DECISIONS AT BUTIK GUMUYU

Muhammad Ramdhan

This study aims to analyze the effect of digital marketing strategy and brand awareness on consumer purchase decisions. The research employs a quantitative approach using simple and multiple linear regression analyses to examine both partial and simultaneous effects of the independent variables on the dependent variabl...