Buscador de Tesis y publicaciones académicas

Digital Marketing and the Sustainable Performance of Small and Medium Enterprises

Edna Mngusughun Denga · Sandip Rakshit

Contemporary marketing innovation embraces digital platforms, and irrespective of where SMEs operate, they are confronted with highly volatile, competitive, and dynamic market conditions. Research shows businesses cannot become profitable and competitive without implementing appropriate digital marketing strategies. By...

The Effect of Digital Marketing Dimensions on Brand Awareness and Purchase Decisions through Brand Awareness in MSMEs

Mohammad Aldrin Akbar

This study aims to examine the influence of digital marketing dimensions, such as social media marketing, content marketing, email marketing, and online advertising, on purchase decisions, while also analyzing the mediating role of brand awareness in the context of the MSMEs digital economy. A quantitative approach usi...

Digital marketing as a determinant of activation of international business processes of trading enterprises

Ihor Lysohor · Oleksandr Bilanenko

The article examines the peculiarities of using digital marketing to activate international business processes of trade enterprises. It is substantiated that the choice of digital marketing tools depends on the goals and needs of the enterprise, its type of activity, scale and available resources. It was determined tha...

THE IMPACT OF DIGITAL MARKETING SYSTEM ON MSMES IN MEDAN CITY: A CASE STUDY OF PT. KELORIA MORINGA JAYA

Afandi, Ahmad

This simple research aims to explore the impact of digital marketing systems on MSMEs in Medan City in increasing product sales and evaluating user satisfaction with affiliatebased websites developed for PT. Keloria Moringa Jaya. The research method was a questionnaire survey, with nine questions to 100 respondents. Ba...

Impact of Digital Marketing in Consumer Purchasing Behaviour

Mrinal Godiyal · Abhinav Mishra

In the digital age, consumer purchasing behaviour has undergone a profound transformation, shaped by the strategic integration of digital marketing. This paper explores the intricate relationship between technological advancements and consumer decision-making in the online marketplace. The evolution of digital platform...

Digital marketing and online freelancing: Assessing the competence and inclusion potential for persons with physical disabilities in Serbia, Croatia, and Montenegro

Milena Lazić · Ivana Domazet · Valentina Vukmirović · Vladimir Simović

Digital marketing and online freelancing offer important opportunities for expanding labor market inclusion of persons with disabilities (PWDs), particularly through flexible, remote work arrangements. However, the existing literature lacks research on the experiences of PWDs in digital marketing and their self-perceiv...

DIGITAL MARKETING OF CITRA MOBIL INDO IN USED CAR SALES

Adam Alifandra Khalifah · Nur Maghfirah Aesthetika

This study explores the strategic significance of digital marketing in influencing consumer behavior on social media, particularly within the used car trading sector exemplified by Citra Mobil Indo. General Background: As digital platforms increasingly dominate marketing landscapes, businesses are tasked with adapting...

A Framework of Digital Marketing Through Knowledge Management

Aying Shuotie · Jirapat Wanitwattanakosol

The Influence Of Capabilities And Digital Marketing On The Success Of Online MSME Businesses In Bengkulu City

Nirta Vera Yustanti · Ahmad Soleh · Mei Sela Pirdayanti

This study aims to examine the influence of capabilities and digital marketing on the success of online MSME businesses in Bengkulu City. The research uses a quantitative associative method with a sample of 60 MSME respondents who have implemented digital marketing strategies. Data were collected through structured que...

PKM PEMANFAATAN BAHASA DAN DIGITAL MARKETING BAGI KOMUNITAS WIRAUSAHA RAJUTAN HMPS PRODI PBSI UNIVERSITAS MUHAMMADIYAH BUTON

Nadir La Djamudi · Asrul Nazar · Tofan Stofiana · Susiati Susiati · y 1 más

Language and digital marketing have an important and effective role to introduce to choose and buy products. Apart from being able to reach a wider audience, digital marketing makes it easier for potential customers to order and/or buy products. Language in promotions can also affect the perceptions and impressions of...