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Isra Hayati · Muhammad Arifin Lubis · Ahmad Afandi
This article examines the implementation of community service programs aimed at improving the digital marketing capabilities of Micro, Small and Medium Enterprises (MSMEs) in Medan City. Focusing on collaboration with Lazismu Kota Medan, this study uses a three-stage approach: partner problem identification, training i...
4. Educationeconomics and businesssocial sciences8. Economic growth
Elfira Dwi Ariyani · Made Dwi Lysya Tifania · Salsabilla Nurrrachmatika · Ephivani Ashy Guterres · y 2 más
Students of Universitas Wijaya Kusuma Surabaya (UWKS) from outside Java, particularly those from remote areas, often face difficulties in marketing their products online. Key challenges include limited access to information, low digital marketing and e-commerce literacy, inadequate technological infrastructure, and ins...
This research examined whether the market efficiency of Digital Marketing contributes to the profitability of the business in Candelaria, Quezon. The study aims to determine the relationship between the Market Efficiency of Digital Marketing and business profitability. The study investigated the ability of Digital Mark...
economics and businesssocial sciences8. Economic growth
The aim of this Bachelor’s thesis was to research how to make a digital marketing plan and how to market the employer company to consumers using digital marketing tools. The results of the research had to give the employer company fundamental knowledge about digital marketing. In the empirical part of the thesis guides...
Within the framework of this article, the basics of digital marketing were considered. Digital marketing is a very popular direction in our world, as it is aimed at modern technologies. The article discusses the main features, as well as analyzes the main reasons for the popularity of digital marketing. In conclusion,...
Business and marketing development in the digital economy requires the use of modern technologies and digital platforms. This process provides opportunities to optimize marketing strategies, establish more effective relationships with customers, and develop the brand globally. Through digital marketing, data analytics,...
The article is devoted to the study of the transformation of the concept of Integrated Marketing Communications under the influence of digitalization. The concept of Integrated Marketing Communications is defined as a strategic approach that coordinates and unites all channels and sources of marketing communications of...
Digitalization has transformed how entrepreneurs acquire and retain customers; however, cross-country evidence on digital marketing adoption remains limited, particularly in multi-year comparative analyses across diverse economies. This study addresses this gap by analyzing Global Entrepreneurship Monitor (GEM) Adult P...
Abdel-Aziz Ahmad Sharabati · Ahmad Ali Atieh Ali · Mahmoud Izzat Allahham · Alhareth Abu Hussein · y 2 más
This research intends to evaluate the effect on the performance of small and medium enterprises (SMEs) of technological developments, including digital marketing, and to determine the variables that affect the relationship. Because these businesses are essential to driving local economies, boosting local economic growt...
digital transformationscustomer engagementeconomics and businesssocial sciences
Some of the conclusions obtained from this research are as follows following: Digital customer experiencesignificantly influence customer satisfaction. This shows that the greater the digital customer experience value that can be felt by customers, the customer satisfaction will increase. Digital customer experiencesig...
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