Buscador de Tesis y publicaciones académicas

Digital marketing plan for Noxam Oy

Palmer, Tristan

This product-based thesis focuses on the research and creation of a digital marketing plan for a commissioned company. The company is a medium-sized cleaning and maintenance service provider, located in the capital region of Finland. The company has never lever aged any kind of digital marketing resources since founded...

Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty

Tiurida Lily Anita · Maidar Simanihuruk · Yuviani Kusumawardhani · Lianna Wijaya

This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality s...

The Growth and Relevance of Social Media in Analytics and Digital Marketing

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Interactive Digital Marketing Mechanisms: The Significance in Digital Transformation

Mona Rashidirad · Hamidreza Shahbaznezhad

PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK AYANA STORE PATI

Tas'yana Ayu Larasati · Adhi Pradiptya · Mita Mawardani

Penelitian ini bertujuan untuk mengetahui mengenai penerapan strategi pemasaran yang digunakan oleh Ayana Store Pati serta mengetahui dampak dari penerapan strategi pemasaran yang dilakukan oleh Ayana Store Pati dalam meningkatkan penjualannya. Digital marketing adalah sesuatu yang tidak asing lagi saat ini. Banyak pel...

THE IMPACT OF DIGITAL DISRUPTION ON THE MARKETING AND ADVERTISING FUNCTIONS

Mokoena, A.G · Prinsloo, J.J

Purpose of the study. The introduction of digital technology to the broader marketing and advertising landscape has brought about many changes to the marketing and advertising functions which are making organisations to rethink their business models and invest in new capabilities. This study was conducted to explore th...

ANALISIS STRATEGI PEMASARAN DIGITAL PADA TRAVELXISM MENGGUNAKAN DIGITAL MARKETING CANVAS

Ismail Yusuf · Arief Budiman · Irfan Kautsar Melandi

Penelitian ini dilakukan dalam rangka membantu mengoptimalkan strategi pemasaran digital yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menggunakan Digital Marketing Canvas. Tujuan dari penelitian ini adalah dengan mengisi masing-masing sebelas e...

Digital Marketing Strategies for Tourism Businesses: An Overview of Digital Marketing Strategies for Tourism Industry Members

Esra Topcuoglu Schoen

A Study on Digital Revolution in the domain of Marketing

Prof. Sujata Rath · Dr Ashamayee Mishra

Connecting with your audience at the proper time and place has always been the goal of marketing. This calls for you to reach out to them today online, where they are already spending time. All marketing activities that take place online are referred to as digital marketing, often known as online marketing. To engage w...

Confronting Security and Privacy Challenges in Digital Marketing

Pires, Paulo Botelho · Santos, José Duarte · Pereira, Inês Veiga · Torres, Ana Isabel

This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for...