Buscador de Tesis y publicaciones académicas

Marketing and IT capability as mediators: The role of digital marketing and orientation on SMEs marketing performance

Rudy Haryanto · Mohammad Hamim Sultoni

The aim of this research is to examine the correlation linking digital marketing and the digital sphere orientation on marketing performance of MSMEs in Indonesia. Then, how information technology capabilities and marketing capabilities can be mediating variables between these three variables. This research uses a quan...

Creating a Digital Marketing Plan for a Hospital

Riaz, Waqas

The objective of this thesis was to create a digital marketing plan for a hospital to reach and engage potential customers through digital marketing. The case company was transformed from a small clinic into a big hospital but it was lacking a systemic approach for digital marketing practices in form of a digital marke...

Digital Marketing Agency Lahore

Digital marketing agency lahore

Digital Marketing Agency Lahore provides professional digital marketing services for startups, small businesses, and established brands. Our expertise includes search engine optimization (SEO), pay-per-click (PPC), social media marketing, website design and development, branding, content marketing, and web hosting. We...

Developing a digital marketing strategy for a small B2B company – pitfalls to avoid and learning experiences

Nyström, Jesper

Digital marketing is an increasingly important domain for companies to interact with their customers (Visser et al. 2018). Being successful with digital marketing requires marketers to have a good understanding of potential channels and marketing activities – not to mention the knowledge and skill to apply the most rel...

TRANSFORMING STUDENT PERCEPTIONS IN DIGITAL MARKETING: IMPACT ANALYSIS EDUCATIONAL SEMINAR

Afandi, Ahmad · Amalia, Alfi · Hayati, Isra

In the rapidly evolving digital era, digital marketing has become important for business strategy and Education. Increased use of the Internet, changes in consumer behavior, personalization, targeting, and cost-effectiveness of digital marketing emphasize the need to integrate it into Education, especially for students...

WAYS TO USE DIGITAL MARKETING IN SMALL BUSINESS

Kholmamatov Diyor Haqberdievich

This article presents the theoretical issues of using digital marketing in small business, the main digital marketing channels and instruments, and the analysis of foreign experts' approaches to digital marketing. Reviews of marketing analytics platforms and their role in small businesses.

Developing a digital marketing plan for a health tech consulting company

Bakhit, Taha

This research is done by the author for Lean Entries Ltd., who is the commissioner of this thesis. The subject of this thesis was also based on the interest of the commissioning company’s in improving its digital marketing efforts. The primary purpose of this research is to help the commissioning company gain deeper in...

Analysis of Digital Marketing to the Use Digital Payment in QRIS Mobile Banking

Rusdi Hidayat Nugroho · Indah Respati Kusumasari

This research is related to digital marketing and digital payments which are widely used in the business world today. The aim of this research is to determine the influence of digital marketing on the use of digital payment QRIS mobile banking. With several indicators from the independent variable, namely digital marke...

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Zahara, Zakiyah · Ikhsan · Santi, Ira Nuriya · Farid

The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction. This research intends to determine the influence of entrepreneurial marketing through digital marketing capabilities on marketing p...

Customer journey and experiences

Larsen, Lizette Vorster