Buscador de Tesis y publicaciones académicas

Evolution of Migital Marketing in Africa Amid Covid-19

NIAMA BOUIRIG · JINFALI

Digital marketing is the creation and distribution of content via websites, landing pages, social media platforms, email, and mobile applications. It also refers to the promotion of that content via a range of paid, earned, and owned digital channels, including advertising, content syndication, social, email, text mess...

Skaitmeninio marketingo priemonių paveikumas.

Aliulytė, Greta · Navickienė, Viktorija

This scientific article examines the concept of digital marketing and the theoretical aspects of digital marketing tools, as well as in order to find out the behavior of consumers in the digital space, an empirical study was conducted, the purpose of which is to determine the most effective digital marketing tools for...

INNOVATIONS IN THE CONTEXT OF THE DEVELOPMENT OF MARKETING STRATEGIES AND THE CONCEPT OF MARKETING 6.0

Oksana V. Melentieva

The development of the digital economy is taking place at a new stage in the development of the country’s economy and territories, which is conditioned by international challenges and the need to transform in a turbulent and competitive economy. The dynamic pace of development of the digital economy is due to the growi...

Digital Marketing Strategy in Education Management: Increasing School Visibility and Attractiveness

Joni Bungai · Heddy Setiawan · Feby Arma Putra · Bayu Purbha Sakti · y 1 más

The development of digital technology has opened up new opportunities in various sectors, including education. In the context of education management, digital marketing is becoming increasingly important to increase the visibility and attractiveness of schools. The aim of this research is to explore effective digital m...

Peningkatan Omset UMKM Keripik Ayam Desa Kesiman Petilan melalui Digital Marketing

Hayu Mas Wrespatiningsih · Adie Wahyudi Oktavia Gama · Dewa Ayu Putu Adhiya Garini Putri

ABSTRACTThe COVID-19 pandemic has caused a deterioration in various sectors, the economic sector is the most sector that affected all levels of society, especially MSME. For MSME, the COVID-19 pandemic caused of decreasing their income due to the consumers only focuses on buying basic household needs. In order to help...

MARKETING DIGITAL E MARKETING DE RELACIONAMENTO COMO ESTRATÉGIAS DE EMPREENDEDORISMO: UMA ANÁLISE EM TEMPOS DE PANDEMIA NA REGIÃO DOS CAETÉS - PA.

ALESSANDRA QUEIROZ DA SILVA · MARÍLIA FREITAS DE SOUSA · NAIARA SILVA FERREIRA · RICARDO DA SILVA SANTOS

Toolkit for digital agricultural marketing in Post- Covid-19 period

N. Karunakaran · M.S. Sadiq · I.P. Singh · I. K. Nazifi · y 1 más

For large and small enterprises, marketing is crucial to success. To increase brand awareness, traditional marketing strategies included a mix of print, broadcast, and outdoor advertisements. The growth and adoption of technology has a big impact on marketing. Companies began utilizing a mix of traditional and digital...

The role of digital marketing in boosting creative immigrant entrepreneurship in Finland

Suominen Sari Kristiina

Analysis of Digital Marketing Strategies in Increasing Customer Loyalty in Green Banking Services

Annisa Septri Ananda

Digital transformation has reshaped the banking industry, including the implementation of digital marketing strategies to enhance customer loyalty. This study analyzes the effectiveness of digital marketing strategies in green banking services, focusing on factors contributing to customer retention. Using a qualitative...

Digital Marketing and Business Growth in India: Opportunities, Challenges and Future Prospects

Pawar, Babasaheb Devram

Abstract Digital marketing has become a major influence, changing how businesses approach their strategies in today's digital world. As more people use the internet, smartphones, and social media, companies can now connect directly with customers and run their operations across different regions. This study looks at ho...