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Hidayati, Arifah · Susanti, Evi · Jamalong, Ahmad · Ginting, Dafid · y 2 más
This groundbreaking study delves into the intricate realm of digital marketing analysis, which entails the systematic collection and scrutiny of data pertaining to digital marketing endeavors. With a novel focus on elucidating the economic ramifications of digital marketing on sales augmentation, the research employs a...
null Etty Zuliawati Zed · null Rizky Muhammad Riyan · null Abi Alpa Rijki
This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine op...
Digital marketing has revolutionized how businesses interact with consumers. This paper examines emerging trends in consumer behavior, such as personalization and social media influence, and addresses challenges like data privacy and trust. Recommendations for effective digital marketing strategies are provided.
The current article focuses on the aspects of digital marketing technologies and digitalization process. Moreover, it scrutinizes key elements of digital marketing technologies used in garment and textile enterprises and their benefit to these industries.
industrial biotechnologyengineering and technology
The intense competition in the era of globalization has increased pressure on SMEs to undergo digital transformation. Lan Brick Craftsmen in Banyuasin Regency is one of the SME that is striving to implement digitalization in their business to increase the sales. This activity aims to transfer knowledge, provide Website...
Digital Marketing, Digital Transformation, SMEeconomics and businesssocial sciencesUMKM, Pemasaran Digital, Transformasi Digital
"The high pace of digitalisation in the tourism sector has largely changed the nature of marketing practices and competition, especially for small and medium tourism enterprises (SMTEs). As online presence and communication with customers become the main key to survival of tour guides, the latter increasingly need digi...
Rapid technological development has altered the traditional advertising environment, making digital media marketing an essential component of contemporary corporate strategy. The purpose of this study is to examine how to deal with the current advertising landscape and yet be successful with digital media marketing. Th...
Muhamad Nurfaozi · Eka Rahmawati · Rio Maulana · Alfina Damayanti · y 4 más
Digital transformation impacts all aspects, including online marketing. Students in a community service initiative have identified economic challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in Sentul Village, Bogor Regency, related to their limited understanding of digital marketing. To address this, the...
4. Educationeconomics and businesssocial sciences8. Economic growth
Snack-producing, buying, and selling micro, small, and medium enterprises (MSMEs) in Surabaya are the partners in this community service project. In the city of Surabaya, MSMEs that have transformed into Community Service Partners have been around for almost a decade. However, there is still a lot of work to be done in...
economics and businesssocial sciences8. Economic growth1. No poverty
The development of technology and information has changed the habits of modern society, including in the use of the internet and social media. Globally, Indonesia holds the fourth-largest internet user base. Consequently, social media has emerged as a primary platform for digital activities, including digital marketing...
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