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This research aims to explore the digital marketing paradox in the context of a sustainable framework. It investigates the relationship between usability, customer behavior, and the sustainable digital performance of effective strategies, as well as the regulated usability of e-commerce as a digital platform (including...
Developed a comprehensive digital marketing strategy for Bollyqueer, a dance-based community initiative focused on empowerment and inclusion. Conducted market and audience research, created a research infographic to communicate key insights, and designed an integrated marketing campaign aimed at increasing brand awaren...
This community service activity aims to improve the ability of business actors to utilize digital technology for marketing and managing websites. This training and mentoring was carried out in response to the challenges of the growing digital era, where more than conventional marketing is needed to reach a broader and...
Digital marketing has emerged as a key strategy in the healthcare sector to reach communities, build institutional image, and increase patient visits. The shift in consumer behavior toward digital platforms has driven healthcare facilities to adopt technology-based marketing approaches. This study aims to review and an...
This community service program was implemented in Pancakarya Village, Tempuran District, Karawang Regency, with the aim of enhancing farmers' capacity in entrepreneurship and digital marketing. The primary challenges faced by the village community include limited understanding of business management, dependence on midd...
The emergence of the corona virus in 2020 has devastated the economy in Indonesia, making the strength of MSMEs re-examined. The decline in turnover in the non-culinary sector reached 30-35% due to restrictions on activities that made it difficult for business actors to make face-to-face sales. Therefore, SMEs must be...
economics and businesssocial sciences8. Economic growth
Under the wave of digital economy, sauce-flavor (Jiangxiangxing) Baijiu enterprises in Maotai town are facing the opportunities and challenges of marketing mode transformation. However, the current marketing model of Baijiu enterprises has certain limitations. Therefore, in this paper, the main offline and online marke...
agricultural biotechnologyagricultural and veterinary sciencesTP368-456digital economy|sauce-flavor baijiu|marketing model
In the Eastern part of Africa, this investigation explores the associations among digital based marketing (DM), the Paradigm of Eco-friendly Marketing (PGM), and corporate related communal responsibility (CSR). Structured questionnaires were employed to collect information from 390 beneficiaries as part of a quantitati...
The use of digital marketing during the pandemic is very helpful for SMEs in developing their business. The purpose of this study was to determine the effect of digital marketing on MSME business actors in Deli Serdang district. The study used quantitative methods with questionnaire data collection distributed using th...
economics and businesssocial sciences1. No poverty
Titiek Widyastuti · Nafi Ananda Utama · Sukuriyati Susilo Dewi
Pandemi Covid-19 berimbas pada berbagai sektor, termasuk Usaha Kecil dan Menengah (UMKM). Kondisi tersebut menjadikan pengusaha harus berinovasi agar usahanya tetap bertahan, salah satunya dengan digital marketing. Digital marketing bagi pengusaha merupakan bagian yang sangat penting demi kelangsungan dan kemajuan usah...
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