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Digital marketing is a marketing strategy using digital media and the internet through branding. In the current digital era, information dissemination is easy to reach widely, but for the world of education which has a level of competitive competition, digital marketing has not been fully utilized, although several pri...
Women entrepreneurship plays a crucial role in economic growth and social development; however, various challenges, such as limited market access, customer engagement, and business sustainability often impede their progress. Digital marketing has emerged as an essential tool for overcoming these barriers by enhancing v...
Medical Tourism is a major global industry driven by patients seeking timely, cost-effective, and specialised healthcare services across borders. This study examines the close relationship between marketing strategies and consumer behaviour in the medical tourism sector. Due to the digital transformation, which has imp...
The paper offers insights into the implementation of administrative and bureaucratic reforms in central and regional governments to improve the quality of public services in the regions, making the performance of regional government organizations more effective, addressing community needs, and maximizing the management...
The uneven adoption of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) in Tandes District, Surabaya, has become a significant challenge that limits business competitiveness in an increasingly digitalized economic environment. Although various government initiatives have promoted MSME digitalization...
The higher education institutions in India are transforming their activities with the help of digital technologies. The competitive educational landscape is forcing the higher education institutions to fit themselves with the modern technology-driven world where the interest of the stakeholders of these institutions wi...
Endang Sulistya Rini · Yeni Absah · Beby Karina Fawzeea · Muhammad Bangun Siregar
The digital transformation era has profoundly altered how small and medium-sized enterprises (SMEs) compete, particularly those in traditional industries. This study examines the relationship between second-order digital marketing and purchase intention, emphasizing the mediating role of e-service quality in Ulos-based...
Katri Gentari · Sri Agustina · Ika Rakhmalina · Heriyana Heriyana · y 2 más
Purpose: This study aims to analyze in depth the effect of digital marketing training on improving understanding, skills, and the performance of MSMEs, with constraints as a moderating variable. The background of this research is based on the condition of MSMEs in Musi Banyuasin Regency, which face significant challeng...
In order to better understand how innovative marketing techniques, contribute to the expansion of startups in incubators, this study focuses on data-driven methodologies, digital marketing tactics, cooperative projects, and storytelling. Emerging topics were discovered through semi-structured interviews with important...
Valter Afonso Vieira · Marlon Dalmoro · Edvan Cruz Aguiar · Marcia Christina Ferreira
In this manuscript, we build upon previous Special Issues in marketing from the Revista de Administração de Empresas (Barcelos & Rossi, 2015; Rossi & Farias, 2006) and the Revista de Administração Contemporânea (Vieira et al., 2023), as well as research that has deepened our understanding of the role of Brazilian schol...
HF5001-6182editorialeconomics and businesssocial sciences
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