Buscador de Tesis y publicaciones académicas

Evaluation of digital marketing success: Dashboards and challenges of data-driven marketing

Larsen, Lizette Vorster

Digital Marketing Training In Hyderabad

Digital marketing, ODMT

It is impossible to exaggerate the significance of digital marketing in the fast-paced digital world of today. With businesses rapidly transitioning to online platforms, the demand for skilled digital marketers has surged. Recognizing this need, ODMT (Online Digital Marketing Training) has emerged as a leading provider...

PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN : PERAN MEDIASI DARI PERILAKU KONSUMEN

Muhammad Ali Fikri · Nur Arya Alamsyah

This research investigates the impact of digital marketing on purchasing decisions, with consumer behavior as a mediating variable. The study focuses on active social media users in Indonesia, particularly in the Special Region of Yogyakarta. Adhering to established sampling guidelines, the sample size ranges from 30 t...

Digital marketing and its relation to the business

Matoušková, Dana

This paper is a descriptive literature review of digital marketing in business. Firstly, a theoretical overview including the definition of digital marketing and a brief history of its development in the business sector was presented. It was established that digital marketing has become a crucial tool for businesses in...

Optimizing Digital Marketing to Support MSME Promotion and Marketing Activities

Eryansya Alga Fernanda · Didik Hariyanto

In Indonesia’s digital era, many Micro, Small, and Medium Enterprises (MSMEs) struggle to optimize digital marketing despite 77% internet penetration, relying instead on conventional methods that limit market reach. This study focuses on MSMEs in Jedongcangkring Village, aiming to highlight the role of digital marketin...

PELATIHAN DIGITAL MARKETING DAN PENGENALAN APLIKASI PENCATATAN KEUANGAN PADA KELOMPOK UMKM SAHABAT MAHNIES DAN KELOMPOK WIRAUSAHA PEMULA (KWP) DI KOTA JAMBI

Ayu Feranika

Penggunaan Digital Marketing dan Aplikasi pencatatan keuangan sangatlah dibutuhkan saat ini. Tujuan dari kegiatan ini adalah Memberikan Pengetahuan tentang pemanfaatan digital marketing dalam memasarkan produk/jasa, serta pencatatan keuangan dengan menggunakan aplikasi, mengetahui bagaimana tanggapan Kelompok UMKM saha...

Digital marketing skills at companies in European countries

Kanhaiya, Krishna

This master's thesis aims to analyze digital marketing skills that correlate to tasks performed by digital marketing professionals, variations in their educational backgrounds across different company sizes, and variations in knowledge acquisition among professionals in four European countries (Finland, Portugal, Polan...

Digital Conflicts in Marketing and Sales

Gözde Baycur · Ezgi Delen · Doğu Kayişkan

Abstract The rapid digital transformation is driving businesses to reexamine their marketing plans and practices. Marketers face new conflicts while they are implementing digital marketing strategies. The main objective of this chapter is to deeply understand these conflicts and to provide appropriate solutions. This c...

MENINGKATKAN KESADARAN DIGITAL MARKETING PADA UMKM BERASTAGI

Yola Yolanda · Purnaya Naya Tarigan · Anita Tarihoran · Suci Pertiwi

The purpose of this community service activity (PkM) is to increase awareness and digital marketing skills in MSMEs in Berastagi, North Sumatra. The activity was carried out as a response to the low application of digital marketing in the Berastagi UMKM environment, even though the potential for tourism and local produ...

PENGEMBANGAN DIGITAL MARKETING MELALUI MEDIA SOSIAL PADA UMKM HAWARY KOST

Ahmad Habibie · Lingga Yuliana

Kegiatan pengabdian ini bertujuan untuk mengimplementasikan Pengembangan Digital Marketing Melalui Media Sosial Pada UMKM Hawary Kost. Diharapkan kegiatan pengabdian ini dapat membantu perekonomian pengusaha kost untuk mampu memanfaatkan digital marketing secara optimal. Pelatihan digital marketing diberikan penulis ke...