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Digital marketing training by Lazismu Medan City to increase the MSMEs competitiveness

Isra Hayati · Syahrul Amsari · Ahmad Afandi

Digital marketing training is an important solution to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the rapidly growing digital era. This community service aims to provide digital marketing training to MSMEs assisted by Lazismu, Medan City. Identification of partner problems is carrie...

STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PROMOSI HOMPIMPAA.ID DENGAN MENGGUNAKAN MEDIA SOSIAL

Dian W, Oryz Agnu · Arfina, Fiby Nur · Bratakusuma, Trias · Rifa'i, Zanuar

Tujuan dari penelitian ini adalah untuk mengetahui pemasaran digital yang digunakan oleh hompimaa.id serta bagaimana peran dari digital marketing dalam meningkatkan promosi program pembelajaran serta kreativitas yang dilakukan oleh hompimpaa.id. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif ku...

Empowering Healthcare SMEs in Africa Through Digital Marketing

Blessing Takawira · Ayanda Sibiya · Martha Chadyiwa · David Pooe

Cross-Cultural Influences on Digital Green Marketing

Saleem Mushtaq · Beenish Shameem

The increasing integration of digital transformation and sustainability has greatly transformed the modern marketing practices forcing the organizations to embrace new innovative practices that create value to the environment and the consumer. Digital green marketing, which involves combination of sustainability messag...

Sosialisasi Digital Marketing Terhadap UMKM Promo Fostle Dan Babershop Do’a Ibu Di Kabupaten Sleman

null Yohanes Dela Salle Batesa Leu · null Hasim As’ari

This article discusses the results and discussion of the digital marketing socialization program applied to MSME Promo Fostle and Barbershop Do'a Ibu in Sleman Regency. Results from the program include increased online presence, increased sales, and changes in the way these businesses utilize digital strategies. A disc...

Analisis Proses Pengambilan Keputusan Pemasaran Digital pada Pelaku UMKM di Papua

Jusmawati Jusmawati · Siti Nurhayati · Andrian Sah

This study aims to analyze the digital marketing decision-making process of MSME actors in Papua and identify factors influencing their marketing strategies. A qualitative case study approach was employed, combining semi-structured interviews, participatory observation, and documentation of digital marketing materials....

Efektivitas Penggunaan Influencer dalam Strategi Pemasaran Digital

null Ahmad Yusuf Kresna Andi S · null Lilis Setyowati · null Gentri Zulfika · null Edy Sulistiyawan

Digital marketing strategies have come a long way, but a key challenge is reaching an increasingly fragmented audience. In this context, the use of influencers in digital marketing strategies has become an effective alternative. This research explores the effectiveness of using influencers in digital marketing strategi...

Digital marketing

Olga Mitterfellner

Pengaruh Digital Marketing dan Customer Relationship Marketing terhadap Kepuasan Konsumen pada Moment Coffee & Eatery Meulaboh Aceh Barat

Ade Irma · Cut Mega Putri

Pemasaran digital merupakan strategi pemasaran yang menggunakan platform digital, seperti media sosial, website dan media digital lainnya untuk membantu meningkatkan penjualan. Adapun customer relationship marketing berfokus kepada membangun hubungan jangka panjang diantara pengelola suatu bisnis dengan pelanggan dalam...

Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors

Herawati Andry · Sarwani Sarwani · Sri Lestari Damajanti · Listyawati Liling · y 1 más

Abstract Subject and purpose of work Because there was a reduced market for their products as a result of the COVID-19 pandemic, several micro, small & medium-sized enterprise (MSME) actors went out of business. One way to boost marketing performance is through digital marketing. The goal of this study is to create a s...