Buscador de Tesis y publicaciones académicas

Effectiveness of Digital Marketing Strategies and Political Brand Reinforcement

Manek, Daniel · Fadah, Isti

This research explores the relationship between the effectiveness of digital marketing strategies and the strengthening of political brands in the context of political choices and public perceptions. Amidst the shifting political paradigm increasingly driven by digital media, a deeper understanding of how digital marke...

The Role of Digital Marketing in Modern Business

Islomova Mohlaroyim

In this article, we will discuss how digital marketing has become an integral part of business today.Through the Internet, social networks and mobile platforms, companies have the opportunity to communicate directly with customers, promote their brand and increase sales. This article discusses the main tools of digital...

Digital marketing for charities

Emma Reid

Digital Marketing Perusahaan Ritel Indonesia Membangun Brand Image Fashion Footwear (Studi Kasus terhadap Onitsuka Tiger)

Janice Joceline Ignabertha · Riris Loisa

PT Mitra Adiperkasa Tbk (MAP) is a retail company that sells clothing, footwear, accessories, bags and sports equipment. Onitsuka Tiger, as one of the brands shaded by MAP, must be able to build a brand image so that it can be accepted by the Indonesian market. The purpose of this study is to describe how digital marke...

The Evolution of Marketing Strategies

null Gunjan Madan

The study examines the development of marketing strategy from the early twentieth century’s focus on production-oriented and sales-driven approaches to the current era’s focus on digital and data-centric models. The study covers major developments in marketing strategy, including the advent of relationship marketing, t...

Digital Marketing Impact on Electronics Products Purchase in Hyderabad

M Ji

Digital marketing profoundly impacts electronics purchases through personalized AI-driven content, social commerce (live streams/influencers), enhanced SEO/SEM for informed decisions, and crucial first-party data use, with consumers demanding transparency, data privacy, and seamless mobile experiences, while content fo...

OPTIMALISASI PELATIHAN DIGITAL MARKETING PADA USAHA KULINER DI KAWASAN BRAGA, KOTA BANDUNG

Vivy Kristinae · Ferdinand Ferdinand

This community service activity aims to optimize the ability of culinary business actors in the Braga area, Bandung City, in utilizing digital marketing as a strategy to increase business competitiveness. The main problems faced by partners include low digital literacy, limited strategic use of social media, and not op...

PENGARUH PERSEPSI KONTEN ONLINE DESTINASI WISATA TERHADAP INTERAKSI PEMASARAN DIGITAL DAN KEPUTUSAN PEMBELIAN

Kakanita Ari Puspitasari · null Asep Rokhyadi Permana Saputra

This research is quantitative. It has several objectives, including examining the effect of online information quality on digital marketing interactions, user-friendly accessibility on digital marketing interactions, digital marketing interactions on purchasing decisions, online information quality on purchasing decisi...

A Study on Impact of Digital Marketing on the Buying Behaviour of College Students in Coimbatore City

null Mrs. Priyadarshini and Yeswanth P

Digital marketing has become an important tool influencing consumer purchasing behavior, especially among college students who actively use digital platforms. This study examines the impact of digital marketing on the buying behavior of college students in Coimbatore city. The research focuses on students’ attitudes to...

Implementasi Digital Marketing untuk Pemberdayaan Industri Kreatif Jemaat Gereja Toraja di Lembang Ma’dong, Kecamatan Dende’ Piongan, Toraja Utara

Serdianus Serdianus · Novita Toding

Abstract: The community's creative industry in the form of handicrafts is often unable to compete with outside products. This is due to the lack of utilization of digital media in marketing. The purpose of this research is to apply digital marketing in improving the creative industry of the community in Lembang Ma'dong...