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According to previous studies, communication and digital media have an increasing importance in society and in tourism boosting. When it comes to tourism's use of digital marketing, this importance is increased, as it is mostly through digital marketing that it is possible to obtain information about tourists or to get...
tourism managementcityeconomics and businesssocial sciences
Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service...
This service activity aims to find out the application of digital marketing strategies and digital payments in increasing sales of Kebab Dara, Lubuk Begalung branch, Padang City, the obstacles faced by Kebab Dara in digital marketing and digital payments and the efforts made by Kebab Dara to increase sales of the produ...
This study aims to examine the level of knowledge about green marketing strategies among grape growers in Karnataka and to evaluate the usage of digital marketing platforms by these framers. Grape producers' awareness of green marketing methods and their usage of digital marketing platforms are both examined in relatio...
Digital marketing is urgently needed by Small and Medium Enterprises (SME) in Bogor Regency for reach a wider market. This study uses a mix method, by using a quantitative strategy at one stage and a qualitative strategy at another stage or vice versa. The aim is to find out the extent to which SME actors in Bogor Rege...
economics and businesssocial sciences8. Economic growth
This research aimed to spotlight the role of digital marketing in modernizing the beauty and fashion sector. It sought to uncover the relationship between digital marketing strategies promoting the fashion industry and their influence on consumer behavior. The study also explored how marketing campaigns designed to att...
economics and businesssocial sciences12. Responsible consumption
Due to the access that consumers have to product and service information, customer reviews, and customised recommendations based on previous search and purchase conduct, digital marketing platforms have a significant impact on consumer purchasing decisions. Companies may target a specific client demographics, interests...
This research aims to implement a digital marketing strategy using the SOSTAC model approach to increase the attraction of prospective new students. An excellent framework for digital marketing strategy planning is the SOSTAC Model, which stands for Situational Analysis, Goals, Strategy, Tactics, Actions, and Controls....
Digitalni marketing je zaradi hitro razvijajočih se tehnologij v zadnjem času doživel veliko porast. Prodrl je v skoraj vsako nišo podjetništva. Namen diplomske naloge je bil analizirati ter izboljšati digitalno prezenco podjetja Talon d.o.o, ki operira v sferi odkupa in prodaje vozil. V teoretičnem delu smo se osredot...
social networksdigitalni marketingeconomics and businesssocial sciences
Digital marketing is a very important position in line with the ever-advancing technology and the changing customer demands and needs. Due to the increase in studies on digital marketing in recent years, this study has been carried out in order to present the studies in the relevant literature to researchers together....
İşletmesocial sciencesother social sciencesBusiness Administration
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