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This article analyzes the fundamental aspects of constructing a digital marketing strategy in organizations focused on electronic business. The impact of contemporary trends and challenges in electronic business on the strategic thinking of enterprises is described, particularly in the context of rapid technological ch...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Dalam era digital yang berkembang pesat, penggunaan teknologi digital dalam pemasaran telah menjadi kebutuhan mendesak bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di berbagai sektor. Digitalisasi telah memainkan peran penting dalam mengubah media pemasaran tradisional menjadi pemasaran digital. Kegiatan pengabdian ini...
This research discusses the utilization of digital technology in the context of marketing educational services at Kusuma Bangsa High School Palembang. This research is a type of qualitative research with descriptive characteristics that explores various qualitative aspects in understanding marketing strategies involvin...
This research study describes and scrutinizes the importance of digital marketing in academic libraries. Now a day's libraries are needed to escalate their presence in the digital environment and librarians and users need to explore effective digital campaigning and promotional activities for closer to the user communi...
4. Educationsocial sciencesLZ. None of these, but in this section.other social sciences
Micro, Small and Medium Enterprises (MSMEs) are privately owned or group businesses. Marketing Mix in digital marketing is used by MSMEs so that their products can be recognized by the public both nationally and globally. In digital marketing, people can see products that are marketed digitally. MSMEs actors use the ma...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The aim of this thesis was to analyze the current digital marketing activities of the English football club Arsenal FC. Possible development needs were also discussed in the thesis. Social media and social media publications were most precisely analyzed in the thesis. Traditional marketing was first discussed in the th...
Liiketalouden koulutusjalkapalloseurateconomics and businesssocial sciences
The digital economy era has encouraged companies to adopt digital-based marketing strategies to build customer loyalty. Changes in consumer behavior, with increasingly active users on digital platforms, demand a marketing approach that is not only promotional, but also interactive and personalized. This study aims to a...
Objective: This study aims to explore the impact and challenges of digital marketing in the healthcare industry, particularly during the COVID-19 pandemic, which has accelerated the adoption of digital marketing strategies due to the decline of traditional methods. Methods: A comprehensive literature review was conduct...
The motivation and significance of this research are designed to extend the Resource-based view theory to examine factors in the relationship between digital marketing, brand awareness, marketing performance, and the business sustainability of local small and medium enterprises. Ho Chi Minh City, from which the researc...
null Putu Intan Astarani · null I Wayan Santika · null I Gde Ketut Warmika · null Satria Pramudana
MSMEs in Balinese traditional clothing are starting to develop rapidly, which can be seen from the growth of the Balinese traditional clothing business. This research aims to test and analyse the role of digital marketing mediates the impact of market orientation on marketing performance. This research was conducted in...
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