Buscador de Tesis y publicaciones académicas

Innovative Strategies for Digital Marketing Management Models in the E-commerce Field

Hao Jin

The arrival of the digital age has given birth to a new form of trade activity, e-commerce. In the field of e-commerce, the development of enterprise marketing activities requires a highly sophisticated digital marketing management model to provide strong norms and guarantees for the development of enterprise e-commerc...

Indicators of emergence of digital marketing paradigm according to T.S. Kuhn

Tetiana Zavalii

The article aims to verify the hypothesis regarding the relevance of the application of the paradigmatic concept of T.S. Kuhn to identify the historical determinants of the emergence and development of the digital marketing paradigm in the global context. In particular, the study focuses on identifying the main signs o...

DIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA

Nižić, Valentina

Companies that operate in today's world, in today's market and with today's consumers are aware that their success in business depends on how successfully they use digital marketing. Today, almost everything is digitized and people spend a lot of time in the virtual world, which means that companies, if they want to su...

Marketing digital: relatório de estágio na Agência Invisual Branding Solutions

Santos, Ana Rita de Lemos e

O presente relatório surge na sequência do estágio curricular, com duração de 760 horas, realizado no âmbito do Mestrado em Marketing e Comunicação Digital no Instituto Superior de Contabilidade e Administração da Universidade de Aveiro. O estágio decorreu na agência INvisual Branding Solutions, em Aveiro, entre setemb...

A Dynamic Process Model for Digital Transformation:

Yoshinori Fujikawa · Kimihiko Kondo · Norio Imai

Strategi Pemasaran Digital di Era Dominasi Media Sosial: Transformasi, Tantangan, dan Peluang

Ferdinandus Jehalut · Mohammad Abdullah Risqillah Subroto · Fadli Awwal Hasanuddin

This study aims to analyze the transformation, challenges, and opportunities of digital marketing strategies in the era of social media domination. Based on the phenomenon of increasing connectivity and digital participation among Indonesians, with internet penetration reaching 80.66%, this study highlights how changes...

Peran Pemasaran Digital Dalam Membentuk Citra Merek Bittersweet By Najla Di Mata Konsumen

Meilani Tri Hapsari · null Neng Widi Aulia Siti Rahmawati · null Mira Renata

This study aims to examine the role of digital marketing in relation to the brand image of Bittersweet by Najla, examine consumer perceptions regarding the brand image of Bittersweet by Najla through digital marketing, and examine the supporting and inhibiting factors of the role of digital marketing in shaping the bra...

PENDAMPINGAN DESAIN KONTEN IKLAN DIGITAL MARKETING UNTUK MENINGKATKAN PENDAPATAN UMKM TERDAMPAK PANDEMI DI MANDONGA KOTA KENDARI

null Isalman

Abstract: 
 Dampak pandemic Covid-19 menyebabkan pendapatan UMKM mengalami penurunan yang sangat signifikan. Keterampilan dalam menggunakan berbagai tools aplikasi desain konten iklan digital marketing juga masih sangat minim akibatnya iklan produk yang pajang di media online tidak sesuai dengan segmen pasar yang...

Plan de Marketing Digital para ecoalf

Bermejo Romo, Miguel

Bermejo Romo, Miguel; director de proyecto: Haiek , Gabriela

Peran Media Digital Dalam Strategi Komunikasi Pemasaran Lembaga Filantropi Islam Di Indonesia

Arina Muntazah · Rosiana Andhikasari

The existence of Islamic Philanthropic Institutions in Indonesia is now increasingly recognized by the public, not a few people who distribute donations and zakat, infaq, sodqqo and waqf (ZISWAF) through these institutions. With the development of the times, the marketing communication strategy of Islamic philanthropic...