Buscador de Tesis y publicaciones académicas

Digital marketing for breastmilk substitutes systematic review protocol

Soumyadeep Bhaumik · Alexandra Jones

To systematically appraise the evidence on scope and impact of digital marketing strategies for promotion of BMS

DIGITAL MARKETING ASSISTANCE AS AN EFFORT TO IMPROVE BUSINESS PERFORMANCE IN RINGINANOM VILLAGE

Muhammad Haris Al Ayubi · Yeny Fitriyani

This Community Service activity aims to provide training on the application of digital marketing as a marketing strategy for Micro, Small and Medium Enterprises (MSMEs) so that it can produce marketing that can reach the wider community, increase the number of consumers and attract buyer interest. MSME business actors...

Implementasi dan Strategi Pengembangan Digital Marketing pada UMKM di Desa Sinarsari, Kecamatan Dramaga, Kabupaten Bogor

null Bunga Fariza Hamid · null Fairuz Syifa Hidayat · null Nurshadrina Alifah Sajidah · null Taufik Hidayat · y 7 más

Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimi...

Empowering Smes Through Digital Marketing At Unesco Global Geopark Belitong, Indonesia

null Ayu Krishna Yuliawati · null Rofi Rofaida · null Budhi Pamungkas

During the COVID-19 pandemic, SMEs located in tourism destinations in the form of small islands in Indonesia experienced many problems, including: decreased sales turnover due to reduced number of tourists coming to visit the island, difficulty in raw materials, rising raw material prices and SMEs not understanding how...

PENDAMPINGAN DIGITALISASI MARKETING KEPADA PELAKU UMKM UPAYA UNTUK MENINGKATKAN EFISIENSI PENJUALAN UMKM DESA BANJARAGUNG KECAMATAN BARENG JOMBANG

null Sheily Novitasari · null Supriyono Supriyono

Program yang dilakukan di Desa Banjaragung, Kecamatan Bareng, Kabupaten Jombang melakukan pendampingan digitalisasi marketing untuk meningkatkan kualitas produk UMKM (Usaha Mikro Kecil dan Menengah). UMKM di Desa Banjaragung masih banyak usaha yang kurang memanfaatkan digital marketing yang ada saat ini. Tujuan kegiata...

Digital Marketing and Digital Marketing Applications in the Asian Tourism Industry

Eray Polat

A STUDY ON DIGITAL ENTERTAINMENT MARKETING: THE CASE OF A DIGITAL MUSIC PLATFORM

Dogan Basaran · Keti Ventura

Purpose- In the study, the subject of entertainment marketing is investigated, while the entertainment industry is discussed. However, this study aims to examine the effect of digitalization in entertainment marketing by researching new entertainment concepts throughout digitalization. Furthermore, the digitalization o...

ANALISIS EFEKTIVITAS STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN DAN BRAND AWARENESS DENGAN METODE MARKETING FUNNEL

Arika Juwita · Elisa Daniati Edison · Weri Sirait · Radja Ifran Ritonga

Penelitian ini mengamati pentingnya strategi pemasaran digital yang efektif bagi pelaku bisnis di era digital yang kompetitif. Meningkatnya bisnis online, pemahaman mendalam tentang perilaku dan preferensi konsumen menjadi krusial. Penelitian ini bertujuan untuk menganalisis efektivitas digital marketing dalam meningka...

Pengaruh Digital Marketing Dan Kualitas Pelayanan Terhadap Pengambilan Keputusan Pembelian Konsumen

La Jejen · La Sudarman

Digital marketing adalah salah satu cara mempromosikan dan menawarkan suatu merek “brand” melalui media digital yang digunakan sebagian besar perusahaan di seluruh dunia. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh digital marketing dan kualitas pelayanan terhadap pengambilan keputusan pembelian konsume...

Impact of Digital Marketing on Impulsive Buying Behaviour

Rubal Chauhan -

The rise of digital marketing has had a considerable impact on consumer behavior, particularly in the context of impulsive purchasing. The purpose of this study is to investigate the impact of digital marketing strategies on impulsive purchasing behavior, with an emphasis on the various channels and techniques that tri...