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With the ever-increasing development in information and communication technology and the spread of the internet into personal computers and mobile devices, the promotion of products has become an essential component in the new digital age, mostly thanks to digital marketing. Every day, companies increasingly share info...
media and communicationsSocial Media Marketingtrend in advertising in social mediaddc:330
This study investigates the mediating role of agile marketing in the relationship between entrepreneurial orientation (EO) and digital marketing effectiveness among Micro, Small, and Medium Enterprises (MSMEs) in Tarakan City, Indonesia. In today’s competitive and rapidly evolving digital economy, MSMEs require marketi...
Firman Yudianto · Dike Bayu Magfira · Mukhtar Adinugroho · Teguh Herlambang · y 1 más
Digital marketing is a marketing strategy using the internet and information technology to expand traditional marketing functions. Digital marketing can help marketers establish relationships with customers to increase customer loyalty. Digital Marketing is one of the media that is currently in great demand by the publ...
Murti, A. K. (Aji) · Endrawati, T. (Titin) · Kurniawan, M. S. (Muhammad) · Sutjiatmo, B. P. (Bayu) · y 1 más
This study delves into the significance of digital marketing strategies for business services, specifically within the financial services sector. Using a literature research method to examine the marketing challenges of the financial service companies under investigation, which leads to the formulation of new digital m...
case studyIndonesiaeconomics and businesssocial sciences
Digital marketing has emerged as a powerful tool in the modern business environment, transforming the way companies promote their products and interact with customers. With the rapid growth of the internet, social media, and mobile technologies, businesses are increasingly shifting from traditional marketing methods to...
Aims: This study investigates the relationship between digital marketing, intellectual capital, and marketing performance in the context of creative industries processing waste and used goods. Methodology: The research reveals that digital marketing has a significant and positive impact on marketing performance, both d...
economics and businesssocial sciences[SHS] Humanities and Social Sciences
Rahmat Riwayat Abadi · null Burhanuddin · Nurul Fadilah Aswar · Annisa Paramaswary Aslam · y 1 más
Local governments are trying to increase MSME’s income by encouraging economic growth through digital marketing. The existence of MSME’s plays a vital role in society because MSME’s greatly influence efforts to increase revenue for the community. The rapid flow of globalization has made technological developments digit...
The rapid expansion of digital technologies and online platforms has transformed the marketing landscape, enabling organizations to reach consumers through targeted and data-driven digital strategies. However, the increased use of digital marketing tools has also raised concerns related to consumer privacy, data protec...
Automated or Digital Marketing is the evolution of products, services and brands online. As the name suggests, Digital marketing can be defined as an outlook, a marketing strategy and branding, carried out through digital platforms like Instagram, YouTube etc. This form of merchandising is generally conductedon website...
The advent of the digital age has altered the marketing landscape, forcing companies all over the world to reevaluate their plans and switch from conventional marketing methods to digital marketing platforms. This research study examines the significant transition from traditional to digital marketing while providing a...
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