Buscador de Tesis y publicaciones académicas

Peningkatan dan Pendampingan Branding Digital Marketing bagi UMKM Tahu di Dusun Getas

Yulisa Raras · Isna Nurul Azizah · Fathia Tsania · Mufidah Silviana · y 8 más

Tofu UMKM in Getas Hamlet has great potential to grow, but still faces various challenges in product marketing, especially in the digital era. The lack of utilization of branding and digital marketing strategies causes tofu products to be less well-known in the wider market. This study aims to improve the understanding...

PENGARUH SALES PROMOTION DAN DIGITAL MARKETING TERHADAP KEPUTUSAN NASABAH (Studi pada BNI KANTOR CABANG Tasikmalaya KK Kawali)

Carascalao, Vani Sonia · Budianto, Apri · Bastaman, Irma Darmawati

Tujuan penelitian ini adalah mengetahui dan mendeskripsikan pengaruh Sales Promotion terhadap keputusan nasabah Bank BNI Tasikmalaya KK Kawali.Mengetahui dan mendeskripsikan pengaruh Digital Marketing terhadap keputusan nasabah Bank BNI Tasikmalaya KK Kawali. Dan Mengetahui dan mendeskripsikan pengaruh Sales Promotion...

Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers

Soule, Eric K. · Ross, Jennifer Cornacchione · Lazard, Allison J. · Jang, Heesoo · y 6 más

Waterpipe tobacco (WT) is unique compared to other tobacco products. Retailers and manufacturers may promote WT products using different marketing appeals and sales propositions on popular digital marketing media. This study examined WT digital marketing content in the United States (U.S.). In 2020, a census of WT manu...

El marketing digital y su relación con el comportamiento de compra de ropa fast fashion de la generación Z en las tiendas Zara de Lima Metropolitana

Ruiz Apaza, Jhon David

El propósito de este estudio es examinar la relación del marketing digital en las elecciones de adquisición de indumentaria de fast fashion en los establecimientos de Zara. Para llevar a cabo este estudio, se recopiló información de 400 encuestados mediante cuestionarios en línea, específicamente de individuos pertenec...

Role of Artificial Intelligence in the Transformation of Digital Marketing

Reshmi B.R

Artificial intelligence (AI) revolutionized digital marketing by enhancing efficiency and growth for businesses. The impact of AI on the development of digital marketing has become a major strategy to stay competitive in the digital market. Companies may expect various ideas that make data-driven decisions and increase...

Path Analysis of Digital Marketing Promoting Fresh Corn Sales Under Rural Revitalization Policy

Peirui Ma · Dhakir Abbas Ali

The digital transformation of agricultural marketing represents a critical pathway for achieving rural revitalization objectives in China, particularly in sectors combining traditional production with modern consumption patterns. This study examines the mechanisms through which digital marketing strategies influence fr...

Digital Marketing Trends in Management Research Topics in the Corporate Buying and Selling Market Sector: A Bibliometric Analysis

Vicky Ayu Kusuma · Tony Wijaya

The development of digital technology has changed marketing trends in marketing management literature. This study aims to analyse trends and directions in digital marketing research, identify dominant themes, and map the contributions of influential authors, journals, and countries, particularly in the context of corpo...

The Role of Artificial Intelligence in Transforming Digital Marketing Strategies

Kunal Jha

Artificial Intelligence (AI) has emerged as a transformative force in digital marketing, fundamentally changing how businesses engage with their audiences. This research explores the various roles of AI in enhancing digital marketing strategies, highlighting its ability to promote personalization, optimize marketing ef...

Content marketing

Dave Chaffey · PR Smith

Evolution from traditional marketing to digital marketing as a training process

Autoría no especificada