Buscador de Tesis y publicaciones académicas

Content marketing

Dave Chaffey · PR Smith

Evolution from traditional marketing to digital marketing as a training process

Autoría no especificada

Digital Marketing & E-Commerce Trends

Mrs. Supriya Kashinath · Dr. Eram Khan

The swift progression of digital technologies has profoundly altered marketing methodologies and the framework of international trade. This research investigates the efficacy of digital marketing tactics and delves into emerging trends that are influencing the expansion of the e-commerce industry. The analysis centres...

CONTEMPORARY MARKETING CONCEPTS IN THE FREIGHT TRANSPORTATION MARKET: DIGITAL TRANSFORMATION AND CUSTOMER FOCUS

G. I. Dubina · K. A. Tyugaev

The article investigates modern concepts of marketing strategies in the freight transportation market under conditions of digital transformation of the economy. The relevance of the problem is substantiated by the dynamic development of the logistics sector and increasing competition in the transport industry. A compre...

Digital Marketing Strategies in Building Brand Awareness and Loyalty in the Online Era

Thomas Rochefort · Zinhle Ndlovu

In today’s digital era, businesses are increasingly adopting digital marketing strategies to enhance brand awareness and foster customer loyalty. As online interactions grow, companies must adapt their marketing efforts to stay compet- itive and engage effectively with consumers. This research employs a mixed- method a...

Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs

Danish Ilyas

Blockchain technology, with its unique advantages of decentralization, security, and transparency, has completely changed marketing strategies and brought new modern frameworks. Scholars and industry professionals have been drawn to this technology in recent years to investigate the fundamental mechanisms and prospects...

Digital marketing strategies and international patients’ satisfaction: an empirical study in Jordanian health service industry

Ghazi A. Al-Weshah · Dana F. Kakeesh · Noor A. Al-Ma'aitah

The study aims at investigating the role of digital marketing strategies in enhancing international patients’ satisfaction in Jordanian healthcare industry. Specifically, the effect of search engine optimization, social media networks, and e-mail marketing as digital marketing strategies on international patients’ sati...

MARKETING STRATEGIES IN DIGITAL AGE

Manpreet Kaur, Naffy

Abstract The research paper shows the impact of various marketing strategies adopted by firms and how these marketing strategies have helped them to gain customer engagement as well to build their brands. There are a number of marketing strategies discussed and used by the firms. The introduction of PC’s in 1970s marke...

Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency

Suci Ayu Sudari · Yuni Pambreni

Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship...

The Influence of E-Wom and Digital Marketing on Purchasing Decisions at Shopee Marketplace in Palembang City

Evelyn Changreani · Anggriani Boru Manalu · Rizki Fatricia Purb · Destriana Putri

The purpose of this study was to analyze the influence of Electronic Word of Mouth (E-WOM) and Digital Marketing on purchase decisions made by consumers on the Shopee marketplace, especially in Palembang City. The use of E-WOM and Digital Marketing has increased significantly with the development of social media and e-...