Buscador de Tesis y publicaciones académicas

Exploring Digital Marketing Strategies--The Brand of ARCTERYX

Kai Zhao

With the booming of the digital economy, business marketing strategies are undergoing profound changes, especially in the outdoor sports brand space. This paper takes ARCTERYX as an example to discuss the implementation and effectiveness of its digital marketing strategy. The study begins by defining the concept of dig...

Meningkatkan Daya Saing UMKM dalam Ekosistem Startup melalui Digital marketing

Irenne Putren · Siti Aisyah Nurrizqi · Islam Ali Akbar

Peningkatan daya saing UMKM (Usaha Mikro, Kecil, dan Menengah) di era digital menjadi sangat penting, terutama dalam ekosistem startup yang semakin berkembang. Salah satu cara efektif untuk meningkatkan daya saing tersebut adalah dengan memanfaatkan digital marketing. Pengabdian kepada masyarakat ini bertujuan untuk me...

Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Andhika Giri Persada · Siti Achiria

Abstract: Purpose: The purpose of this paper is to present a community service that aims to empower SMEs during the Covid-19 pandemic through digital marketing. Method: The method used in this community service is Focus Group Discussion, consultation, and practice. Result: Community empowerment about digital marketing...

MULTI-CRITERIA CLASSIFICATION OF DIGITAL MARKETING STRATEGIES

Autoría no especificada

This article focuses on the study and systematization of approaches to the classification of digital marketing strategies, which is highly relevant in the context of the rapid digitization of business processes. The relevance of the topic is due to the lack of a unified standardized approach to classification, which co...

Marketing Digital Strategy for Promoting Brand of Global Retailer Achieving Sustainability

Bilovodska, Olena · Boienko, Olena · Omelchenko, Volodymyr · Kostynets, Iuliia · y 2 más

Development of the marketing strategy is a necessary process to promote the brand, create and implement the general company’s program. And considering the speed of digital tools’ development, the adaptation of the customer to certain approaches, there is a constant search for new effective strategies and methods of pro...

PENGEMBANGAN STRATEGI DIGITAL MARKETING UMKM DI ERA DIGITAL

Karno Diantoro · Ahmad Soderi · Juwari Juwari

UMKM (Usaha Mikro, Kecil, dan Menengah) memainkan peran penting dalam perekonomian Indonesia. Namun, tantangan digitalisasi menjadi penghalang bagi sebagian besar UMKM untuk bersaing di era digital. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM di Komunitas Iklim Sungai Cikeas mel...

La influencia del contenido visual en el marketing digital para el turismo gastronómico: The influence of visual content in digital marketing for gastronomic tourism

Trujillo Bazan, Jeferson Manuel · Portilla Agapito, Beatriz del Rosario

En el vibrante distrito de Barranco, la fusión del marketing digital con el turismo gastronómico resalta la relevancia del contenido visual en la atracción de consumidores. Este análisis cualitativo, fundamentado en entrevistas con restaurantes que aprovechan el entorno digital, examina cómo las estrategias de marketin...

Digital Marketing: A paradigm shifts in marketing

Dr. Archana Patil

DIGITAL MARKETING TOOLS IN THE CHILDREN AND YOUTH SPORTS SCHOOLS ACTIVITIES

Ihor Kulyniak · Nazarii Ivanytskyi

In the context of the digital transformation of modern society, the use of digital marketing tools in the activities of children and youth sports schools contributes to their popularization, the involvement of students and partners, and the increase in the effectiveness of communication. This article examines modern di...

PELATIHAN PEMBUATAN KONTEN DIGITAL MARKETING DALAM MENINGKATKAN KOMPETENSI BERWIRAUSAHA MAHASISWA PRODI PENDIDIKAN EKONOMI STKIP PGRI JOMBANG

Diah Dinaloni · Henky Muktiadji · Cahyo Tri Atmojo

One of the strategies of the STKIP PGRI Jombang Economics Education Study Program to achieve the Prodi’s vision, mission and goals is to equip students with competence in the field of entrepreneurship. The rise of digital technology as a form of management change in the business wold cannot be utilized optimally by stu...