Buscador de Tesis y publicaciones académicas

Impact of digital transformation on SME’s marketing performance: role of social media and market turbulence

Muhammad Amin · Madiha Gohar · Irfan Ali

Abstract Despite the rising relevance of digital transformation, there is still a knowledge vacuum due to limited literature available on digital transformation. This study aims to examine the impact of digital transformation on the marketing performance of small and medium enterprises. This research seeks to fill this...

Marketing Mentality of the Modern Age: Digital Marketing

V. Özlem Akgün

Using Digital Marketing as a Business Development Means to Increase Sales of Veraflower MSME Products

null Pusporini · Dahlia Pinem · Fitri Yetty

The study's objective is to provide evidence for efforts to develop the Handy Craft business as one of the leading regional products. This development includes the design and implementation of Digital Marketing as a means of business development in increasing sales of Vera Flower MSME products. This study used descript...

The Influence of Social Media on Consumer Behavior and Digital Marketing Strategies: A Comprehensive Review

Zhang Guoqiang · Amiya Bhaumik

Social media has assumed a significant part in marketing strategy. Social networking sites (SNS) serve as a tool for firms to establish direct communication and foster positive interactions with their consumers. A comprehensive analysis of many articles, research studies, reports, newspapers, magazines, and numerous we...

Digital Marketing Strategy on Increasing Transaction Volume in MSMEs in the Post-Pandemic Era

null Sri Wahyuni

The accelerated digital transformation due to the COVID-19 pandemic has driven Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies to sustain their businesses and increase sales transactions. This study aims to analyze the influence of digital marketing strategies on the increase in trans...

Student Perspectives On Coffee Shop Marketing Management On Campus In The Era Of Digital Business

Najihatul Faridy · Imam Gunanjar

The rapid development of the digital era has significantly influenced marketing practices, including those adopted by coffee shops operating on university campuses. However, many campus coffee shops still face challenges in adapting to digital-based marketing management due to limited facilities, infrastructure, and wo...

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2136, manish

Learn the fundamentals of Digital Marketing including SEO, social media, content marketing, PPC, email marketing, and online branding strategies. This presentation explains how businesses use digital channels to increase visibility, attract customers, and grow online.https://dracoesport.dgwebsitepractice.online/element...

From digital marketing to immersive marketing strategies: key enablers for effective immersive marketing abstract

Paisarn Muneesawang · Kritcha Yawised · Darlin Apasrawirote

Purpose The aim of this study is to comprehensively investigate, analyze, and articulate a cohesive strategic plan for immersive marketing, intricately interconnecting with content marketing, e-commerce, electronic payments, and engagement strategies, while concurrently exploring the evolving landscape of marketing str...

Bridging the digital gap: Impact of digital marketing training on women-led MSMEs in Klaten

Faizah Khotimatul Husna · Noviandry Nur Tamtama · Rezyana Budi Syahputri · Humairoh Al Hakim

Digital inequality continues to limit women entrepreneurs in rural and semi-urban areas from fully participating in the digital economy. Strengthening digital marketing literacy is essential to improve their business competitiveness and market access. This study aimed to evaluate the effectiveness of a digital marketin...

Main Directions of Using Digital Business in the Digital Economy and Medical Services Marketing

Parpieva, M. (Malika)

The article presents the main areas of use of digital business in the digital economy and medical services marketing. The article is devoted to the trends in the digital economy, medical services marketing, in order to improve the quality of medical services by ensuring competition in the healthcare system, in particul...