Buscador de Tesis y publicaciones académicas

Marketing digital como fidelização do cliente.

Barbosa, Dalilla de Sousa

O presente artigo aborda a importância do marketing digital com ênfase na fidelização de clientes, observando como os aspectos de redes sociais influenciam na decisão de compra. O marketing digital é o conjunto de ferramentas por meio de mídias digitais que uma empresa desenvolve para o alcance de pessoas, a fim de ofe...

Main Directions of Using Digital Business in the Digital Economy and Medical Services Marketing

Parpieva, M. (Malika)

The article presents the main areas of use of digital business in the digital economy and medical services marketing. The article is devoted to the trends in the digital economy, medical services marketing, in order to improve the quality of medical services by ensuring competition in the healthcare system, in particul...

Structural Influence of Digital Marketing Strategies on Purchase Decisions of FMCG Products in Salem District

P. Selvi · Dr. R. Brinda Shree

The increasing penetration of digital technologies has transformed the marketing landscape of the FMCG sector shifting traditional advertising practices toward more personalised and interactive approaches. The objectives of the study were twofold: to examine the structural impacts of digital marketing dimensions such a...

Role of Digital Marketing in Strengthening India’s Participation in Sustainable Global Trade: An Empirical Study

Mahtab Alam

This empirical study examines the role of digital marketing in strengthening India’s participation in sustainable global trade through an integrated quantitative and qualitative analysis of 150 firms across India and other major economies. The findings indicate that digital marketing adoption significantly enhances sus...

Digital Transformation and Maturity in Marketing: The Method and Use of Digital Communication

Miroslav Reiter

The paper analyzes the level of digital transformation and maturity of Slovak organizations in marketing, focusing on the methods and use of digital communication. The study is based on a quantitative survey that examined digital readiness, strategies, barriers, and technological preferences in marketing practice. The...

O USO DO MARKETING DIGITAL COMO UMA FERRAMENTA DA ENGENHARIA DE PRODUÇÃO NO PROCESSO DE DESENVOLVIMENTO DE PRODUTOS

Luísa Gomes Costa · Thalita Rabelo Almeida dos Santos

Este artigo buscou aprofundar os estudos quanto ao uso do Marketing Digital como uma ferramenta da Engenharia de Produção no processo de desenvolvimento de produtos. O Marketing Digital é o marketing realizado em ambiente digital, ou seja, na internet. Ele usa ferramentas como redes sociais, e-mail marketing, sites e a...

PKM TRAINING AND BUSINESS DEVELOPMENT AND DIGITAL MARKETING AT MSMES MITRA RAZZ FOOD SUPPLIER DEPOK WEST JAVA

Syahrudi, S. (Syahrudi) · Wahbi, A. A. (Abdul) · Sahrudin, S. (Sahrudin)

General background: MSMEs play a critical role in driving economic growth but often face challenges in financial management and digital marketing, hindering their competitiveness. Specific background: Razz Food Supplier Partner MSMEs, like many small enterprises, struggle with low digital literacy, which impacts their...

PROMOTING TOURISM THROUGH DIGITAL MARKETING

Sidra Urooj Mallick

The objective of this thesis is to examine the feasibility of enhancing the utilisation of digital platforms for marketing initiatives within the tourism industry. The objective of this research is to evaluate the feasibility of utilising digital platforms as a means of constructing a proficient marketing strategy for...

Penerapan SEO Dalam Strategi Pemasaran Perusahaan

Fiky Budi Dewanto · Muhammad Habib Purnama Febrian · Muhammad Raihan Amir · Ida Farida Adi Prawira

This article aims to determine the influence of implementing SEO (Search Engine Optimization) in marketing company. In this article, data were collected using the SLR (Systematic Literature Review) method and analyzed qualitatively. Findings suggest that as time goes by, trading companies are starting to adapt by chang...

Evolution from traditional marketing to digital marketing as a formative process

Autoría no especificada