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Publication 2026 Acceso abierto

Comprehensive Digital Marketing Strategies for Business Growth and Engagement

Marketer, Himani

Explore key digital marketing tactics including social media, SEO, content quality, customer relationships, collaboration, data analytics, mobile marketing, AI integration, and advertising to boost brand awareness and business success.#traveltheworld.dgwebsitepractice.online

• figshare
• DOI: 10.6084/m9.figshare.32665656.v1

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Artículo 2022 Acceso abierto Revisado por pares

PELATIHAN STRATEGI PEMASARAN DIGITAL BAGI KOMUNITAS DIGITAL MARKETER PURWOKERTO

Siti Alvi Sholikhatin · Wanda Fitrianingsih · Fedina Fujiyanti

ABSTRAKPemasaran digital telah menjadi sebuah kebutuhan, baik bagi pelaku usaha menengah dan skala besar, maupun bagi usaha mikro dan kecil. Kebutuhan akan pemasaran melalui media digital tak luput dari efek perkembangan teknologi dan konektivitas serta bergesernya pola transaksi di masyarakat yang kini telah mengalami...

economics and business social sciences natural sciences chemical sciences

• Universitas Muhammadiyah Mataram
• DOI: 10.31764/jpmb.v6i3.10360

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Artículo 2025 Revisado por pares

Challenges in mapping the digital landscape: A comprehensive bibliometric analysis of digital marketing in agriculture sector

null Yuvasri · null Selvam

This study uses bibliometric analysis to review and examine the prospects and obstacles of digital marketing in the agriculture sector, highlighting emerging trends and identifying key challenges. The data was collected from Scopus. Overall, 78 articles are considered for bibliometric analysis. The analysis encompasses...

economics and business social sciences

• Malque Publishing
• DOI: 10.31893/multirev.2025300

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Artículo 2024 Acceso abierto Revisado por pares 6 citas

Digital Marketing Strategies: A Comprehensive Literature Review

A.A. Mocanu · A.C. Szakal

The world in which people lead their lives now is full of connections. These connections have also been favored by the emergence and evolution of digital technologies. Today more than ever, individuals turn to digital solutions to communicate, to buy, to sell, and so on. This paper aims to provide a comprehensive liter...

• Universitatea Transilvania Brasov
• DOI: 10.31926/but.es.2023.16.65.2.4

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Artículo 2023 Revisado por pares 1 cita

USE OF DIGITAL TECHNOLOGIES AND TOOLS IN THE COMPANY’S MARKETING STRATEGIES

Arthur S. Budagov · Regina V. Molchanova

The article explores the issues of introducing digital technologies and tools into the marketing strategies of modern companies. The impact of digitalization on online promotion, personalization, mobile marketing, data analytics and other aspects of marketing is analyzed. Improving marketing effectiveness allows compan...

9. Industry and infrastructure economics and business social sciences

• The publishing house - SCIENTIFIC LIBRARY
• DOI: 10.36871/ek.up.p.r.2023.10.04.001

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Artículo 2025 Revisado por pares

Peningkatan Performa UMKM Melalui Strategi Pemasaran Digital Dalam Meningkatkan Penjualan

Sugandha Sugandha · Suhendar Janamarta · Fidellis Wato Tholok · Donny Yana

This study aims to identify effective digital marketing strategies for culinary products and demonstrate how digital marketing can enhance the performance of small and medium-sized enterprises (SMEs). The approach used is qualitative, involving the collection of primary data through observations and interviews with rel...

economics and business social sciences

• STMIK Dharmapala Riau
• DOI: 10.47927/joet.v2i1.1265

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Artículo 2023 Revisado por pares

The role of digital marketing in the defense of human rights: the case of Memorial

inisterra do Paço, Arminda Maria · Cabral, Joana · Lourenço, Diana · Carvalho, Susana

Ao longo dos anos, o Marketing foi progredindo e utilizando novas técnicas e ferramentas de comunicação. Para além das empresas, as ONG´S têm apostado no marketing como estratégia de divulgação do seu trabalho. O marketing digital, com a evolução da internet tornou-se essencial para a sua promoção, principalmente atrav...

marketing digital media and communications social sciences digital marketing

• Latinoamerican Section of the International A...
• Portuguese

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Publication 2026

Digital Marketing That Delivers Measurable Results

akash yadav

Discover how data-driven digital marketing helps businesses achieve measurable results. Learn proven strategies to increase website traffic, generate qualified leads, improve conversions, strengthen brand visibility, and drive long-term business growth through effective online marketing.

• Zenodo
• DOI: 10.5281/zenodo.21638842

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Artículo 2026 Revisado por pares

From Strategy to Value Creation: An Assessment of Uptake of Digital Marketing Strategy on Financial Performance of Commercial Banks in Kenya

Kimathi Doris Kagendo · Dr. Ntongai David · Karuti Franco Mutua

The strategic adoption of digital marketing innovation has become a critical source of competitive advantage for commercial banks operating in highly digitized and regulated environments. This study examines how digital marketing strategies are embedded within banking operations and translated into measurable financial...

economics and business social sciences

• International Journal of Medical Science and...
• DOI: 10.51505/ijebmr.2026.10302

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Tesis de maestría 2025 Acceso abierto

Transição para o Marketing Digital: Estudo de caso da marca portuguesa BigZone Jeans

Mandim, Eduarda Alves

A evolução da tecnologia tem feito com que as mais variadas áreas da moda evoluam em termos de processos digitais. Dessa forma, a área do marketing também está a evoluir, tornando este mercado cada vez mais competitivo e exigente. Esta revolução da era digital veio mudar drasticamente a realidade de hoje em dia, trazen...

Relação Emocional Marketing Digital economics and business social sciences

• Portugal
• Portuguese

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