Buscador de Tesis y publicaciones académicas

Artículo 2025 Revisado por pares

The Evolution of Digital Marketing in India: Insights into Consumer Behaviour and Brand Strategies

null Madhu Duggal, Jennie Prajith, Bhavana Parab

Digital marketing in India has undergone a transformative journey, marked by rapid technological adoption, increased internet penetration, and a growing digital consumer base. This paper investigates the evolution of digital marketing practices in India, focusing on consumer behaviour patterns and brand strategies in t...

economics and business social sciences

• Science Research Society
• DOI: 10.52783/jier.v5i2.2823

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Publication 2024

Η χρήση της τεχνητής νοημοσύνης (ΑΙ) στην εξατομίκευσή της εμπειρίας του πελάτη στο digital marketing

Autoría no especificada

How artificial intelligence is impacting the personalization of the customer experience in Digital Marketing, meeting all the different touch points such as customer, advertising technology platforms and business.

Τεχνητή νοημοσύνη Digital marketiing E-business economics and business

• DOI: 10.26219/heal.aueb.3732

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Tesis de licenciatura 2022 Acceso abierto

Plan de marketing digital para dos hemisferios piensan mejor que uno

Amador, Juan Felipe · Guzmán Calderón, Dibi lorena

En el presente documento se elabora un plan de marketing digital realizado para la empresa Dos hemisferios piensan mejor que uno. En este se contemplan antecedentes, un estudio breve del sector educativo, análisis de competencia, buyer persona, objetivos y una estrategia de marketing digital con presupuesto y pasos a s...

• Spanish
• DOI: 10.48713/10336_34547

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Artículo 2024 Acceso abierto Revisado por pares

The New CX Marketing Advantages Model as a Predictor of Marketing Performance of MSMEs

Icin Quraysin · Ngadino Surip Diposumarto · Hari Muharam

Rapid digital transformation and increasingly complex consumer behavior demand new approaches in marketing strategies. To address this issue, this study examines the effect of innovation and digital marketing on the marketing performance of MSMEs in Banten Province, Indonesia, and introduces the New CX Marketing Advant...

economics and business social sciences 8. Economic growth

• IAIN Surakarta
• DOI: 10.22515/shirkah.v9i3.747

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Tesis (sin nivel) 2024

PENGEMBANGAN BUKU SAKU DIGITAL MARKETING UNTUK PEMILIK HOMESTAY

Elvira Damayanti, .

Penelitian ini bertujuan menghasilkan buku saku digital marketing homestay sebagai media edukasi kepada pemilik homestay di Desa Wisata Cisaat. Metode penelitian yang digunakan dalam penelitian ini adalah Research and Development (R&D) dengan menggunakan model pengembangan ADDIE (Analyze, Design, Development, Implement...

Media Pembelajaran

• English

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Artículo 2025 Revisado por pares

MARKETING TOOLS IN THE MARKETING MIX SYSTEM

Valentyna Helman · Oleksandr Cherep · Dmytro Svitlyi

This article presents a comprehensive study of the theoretical and practical aspects of using marketing tools within a company’s marketing mix. The article clarifies the relationship between the concepts of “marketing strategy,” “marketing mix,” “marketing tools,” and “marketing activities,” and explores the specifics...

economics and business social sciences

• National Academy of Management
• DOI: 10.32752/1993-6788-2025-1-294-429-438

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Artículo 2023 Acceso abierto Revisado por pares

Implementasi Pemasaran Digital Dalam Meningkatkan Penjualan Risoles Mayones Dinta

Utami Putri Wahyu Adinda · Suprayitno Suprayitno · Syahrial Yoppi

In Indonesia Risoles Mayonnaise is served as a snack, but in its native country, France, Risoles are consumed as the main food. Risoles Mayonnaise, a processed product from ”Risol Mayo Dinta” is a home industry product that was founded in 2020. In this digital period, conventional marketing is considered to be not opti...

2. Zero hunger

• Edumedia Solution
• DOI: 10.55824/jpm.v2i2.258

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Artículo 2026 Acceso abierto Revisado por pares

<b>The Influence of Digital Marketing Development and Business Ethics on Competitive Advantage among MSMEs in Cikarang</b>

null Henry Fransisko Paniroi

This study aims to examine the influence of digital marketing development and business ethics on the competitive advantage of MSMEs in Cikarang. In the increasingly competitive digital business environment, MSME actors are required not only to optimize digital-based marketing strategies but also to uphold ethical value...

economics and business social sciences

• Institut Bisnis Muhammadiyah Bekasi
• DOI: 10.53990/mf603c45

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Artículo 2025 Acceso abierto Revisado por pares

PELATIHAN AGRI-DIGITAL MARKETING UNTUK MENINGKATKAN KOMPETENSI PELAKU AGRIBISNIS

Ahmad Fachri · Juli Adevia · Defri Rahman · Muhammad Farrasky Delas Putra · y 3 más

Di Era Industry 4.0 dan Society 5.0 pemasaran berbasis digital sangat berpengaruh dalam perkembangan bisnis, termasuk dalam bisnis di bidang pertanian. Agri-digital marketing adalah penerapan strategi pemasaran berbasis digital yang khusus diterapkan dalam sektor agribisnis. Namun, belum semua pelaku agribisnis memilik...

economics and business social sciences

• STAI Muhammadiyah Probolinggo
• DOI: 10.46773/djce.v4i2.2000

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Artículo 2022 Revisado por pares

Digital Marketing Strategy for Local Agribusiness Products in Indonesia

null Tri Waluyo

With the growth of technology and increasingly widespread internet penetration in Indonesia, digital marketing has become crucial for increasing the visibility and competitiveness of local agribusiness products. This research aims to identify and analyze effective digital marketing strategies to support the growth and...

economics and business social sciences

• Science Analytical Institute
• DOI: 10.58471/ju-sosak.v1i01.539

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