Buscador de Tesis y publicaciones académicas

Publication 2023

Specificity of digital marketing strategy in agriculture

Stipanović, Branka · Smoljić, Hrvoje

In the agricultural sector, the strategy of digital marketing encompasses a range of methods and tools aimed at promoting agricultural products and services. This strategy includes the use of online platforms such as websites, social media, and email to effectively reach the desired target audience. The automation of d...

digital marketing process automation digital marketing strategy agricultural entities economics and business

Artículo 2025 Acceso abierto Revisado por pares

Comparison of the influence of influencer marketing and affiliate marketing on digital consumer purchasing decisions

null Wilda Tul Uluf · null Abdullah Yaqin · null Zainur Ridho · null Mohammad Muzaki · y 1 más

This research conducts a comparative analysis of how influencer marketing and affiliate marketing impact digital consumer purchasing behavior in today's social media-dominated landscape. As digital technologies advance and social media usage grows exponentially, businesses are increasingly adopting these platform-based...

economics and business social sciences

• Universitas Annuqayah Guluk-Guluk Sumenep
• DOI: 10.59005/alkasb.v4i2.641

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Artículo 2026 Acceso abierto Revisado por pares

Strategi Pemasaran Fintech Syariah dalam Meningkatkan Adopsi Layanan Keuangan Digital di Indonesia

null Abustan Nur · null Amanda Julianti · null Nurul Waqia · null Eki Pratiwi · y 2 más

This study analyzes Islamic fintech marketing strategies in increasing the adoption of digital financial services in Indonesia. The rapid growth of financial technology has encouraged Islamic fintech institutions to design marketing strategies that are not only technology-driven but also aligned with sharia principles....

• Universitas 45 Surabaya
• DOI: 10.30640/ekonomika45.v13i2.6771

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Libro 2023 Acceso abierto

Gestão de Marketing Digital em Turismo

Coelho, Mariana

Manual de Gestão de Marketing Digital em Turismo

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.7813905

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Tesis (sin nivel) 2024 Acceso abierto

Digital Social Marketing in Philippine Mission-Centric Social Enterprises: Exploring Founders' Influence and Strategic Approaches

Santos, Joseph Emil N.

This dissertation examines how founders' cultural-cognitive orientations and communication practices shape digital social marketing strategies in Philippine mission-centric social enterprises. The research introduces the Founder-Driven Authentic Digital Storytelling Framework through digital ethnography and case studie...

founder perspectives Social enterprise communication accommodation theory Cultural-cognitive theory

• Zenodo
• English
• DOI: 10.5281/zenodo.15272581

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Artículo 2025 Revisado por pares

A Study on Assessing the Impact of Digital Marketing on Customer Behaviour in Commercial Banks

Barkha Chaurasia · Shilpa Mishra · Sandeep Agarwal

The rapid digital transformation of the banking sector has significantly altered the way commercial banks communicate with and serve their customers. Digital marketing has emerged as a strategic tool for enhancing customer engagement, satisfaction, and loyalty. The present study focuses on the Impact of digital marketi...

economics and business social sciences

• Inspira
• DOI: 10.62823/jmme/15.04.8228

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Artículo 2026 Revisado por pares

Farmers’ Awareness towards Digital Marketing in M’lang, Cotabato

Haironesah A. Akmad · Irving T. Fajarito · Ann Julie M. Febreo

Digital marketing has become a dominant force in the business world, bridging the gap between sellers and buyers through convenient global communication. Despite its widespread use, many farmers remain unaware of the diverse platforms available to market their agricultural products. This study sought to assess the leve...

economics and business social sciences

• RSIS International
• DOI: 10.47772/ijriss.2026.100300422

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Artículo 2026 Acceso abierto Revisado por pares

Tiktok Shop as a Social Commerce Platform in Indonesia: a Prisma-Based Systematic Literature Review

Marita Sri Nuryati · Arianis Chan · Tetty Herawaty

Background: The rapid development of technology and the internet has significantly transformed business marketing practices. TikTok has emerged as a rapidly growing digital marketing platform in Indonesia, which currently holds the position as the country with the second-largest TikTok user population in the world. Thi...

media and communications social sciences

• School of Business, IPB University
• DOI: 10.17358/jabm.12.2.476

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Digital Marketing Strategies and Social Entrepreneurship in Lusaka Province, Zambia

Mwape Chewe

This study investigates the application and effectiveness of digital marketing strategies employed by social enterprises operating within Lusaka Province, Zambia. It examines the various digital tools and techniques utilized, their impact on achieving social and economic objectives, and the challenges and opportunities...

• Science Publishing Group
• English
• DOI: 10.11648/j.sjbm.20251302.15

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Artículo 2023 Acceso abierto Revisado por pares

The Impact of Pricing, and Product Quality on Purchasing Decisions: Role Digital Marketing as a Moderating

Herispon Herispon · Putri Sudriana

This study attempts to ascertain how factors related to product quality, competitive pricing, and digital marketing affect sales volume and how digital marketing modifies the relationship between sales volume and purchasing decisions at PT Sang Hyang Seri Marketing Branch Riau. In this study, information was gathered f...

economics and business social sciences

• Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisn...
• DOI: 10.54099/ijibmr.v3i2.808

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