Buscador de Tesis y publicaciones académicas

Marketing 4.0 for SMEs in the Digital Era: A Customer-Centric Approach

Riccardo Rialti · Lamberto Zollo

Plan de Marketing Digital de Carretilla eléctrica de SOGACSA

Fernández , Paola

Fernández , Paola; director de proyecto: Oliver González, Ana Belén

THE FEATURES OF TRADITIONAL AND DIGITAL MARKETING IN AGRICULTURE

Nataliia GERMANIUK

The article highlights specific features of marketing in agriculture. It is emphasized that key condition for successful development of agricultural marketing is the orientation of farms to ensure their own competitive advantages. Essence of the category «marketing» is revealed. In general, the latter is characterized...

The Impact of Digital Marketing on Business Growth and Driving Innovation

Majed A. Helmi

Digital marketing has become a critical strategic tool for firms seeking to transition toward digitized business models in response to evolving consumer behaviors and rising expectations. The increasing reliance on digital platforms, particularly social media and advanced technologies, enables firms to engage with thei...

Digital marketing in social media

Zielska, Karolina

Thought leadership presentation about digital marketing in social media

Pelatihan Digital Marketing Untuk Mengoptimalkan Pemasaran Produk UMKM Masyarakat Desa Guntung

null Edi Setiawan · null Sumardi Sumardi · null Elmy Nur Azizah · null Cici Tania · y 1 más

In the business world, marketing or marketing is one of the important things that must be done. In line with the development of existing technology, strategies in doing marketing have also begun to change in a more modern direction. The community that is the main subject is the Guntung village community where the numbe...

PEMBINAAN MOTIVASI DAN PELATIHAN DIGITAL MARKETING BAGI SISWA SMK HIDAYATULLAH KOTA BATAM

M Khoiri · Syaifulah Syaifulah · David Humala Sitorus · Poniman Poniman

Tujuan utama kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan motivasi dan kompetensi siswa-siswa SMK Hidayatullah Kota Batam dalam bidang digital marketing. Alasan kegiatan ini dilakukan adalah untuk lebih membentuk jiwa entrepreneurship bagi siswa dan siswi, agar setelah tamat sekolah nantinya dapa...

The Influence of E-Commerce and Digital Marketing on Startupreneur Performance Using PLS-SEM

Lista Meria · null Andriyansah · null Priandito · Ninda Lutfiani · y 1 más

Startupreneurs increasingly rely on technology to manage their business, especially in using e-commerce applications and digital business marketing strategies. This research investigates the influence of e-commerce applications and digital business marketing on startup entrepreneur performance. The research method used...

APPLICATION OF DIGITAL MARKETING STRATEGIES TO INCREASE SALES OF UMKM PRODUCTS GUIDED BY BUMDES KUJATI PERDANA IN KARANGJATI VILLAGE PANDAAN PASURUAN

Muhammad Luthfi Alif Utama

The aim of this research is to analyze the application of Digital Marketing strategies to increase sales of MSME products assisted by BUMDES Kujati Perdana in Karangjati Village, Pandaan Pasuruan District. Digital Marketing makes it easier for MSME to attract consumers and increase product sales. The obstacles experien...

Digitální marketing značky Lumene

Hudečková, Barbora

The aim of the bachelor thesis is to evaluate and analyze the current marketing strategy including digital marketing tools used by cosmetic brand Lumene. The selected period for the evaluation of these activities was between January and December 2020 except for two tools, which we monitored in April 2021. The theoretic...