Buscador de Tesis y publicaciones académicas

Artículo 2025 Revisado por pares

Impact of Digital Marketing on Excelsis Pharma Inc.: Basis for Marketing Plan

Noel Agustin · Jhona Mae O. Ramos · Christine Ang · Edward Joseph Gonzales

This study examines the impact of digital marketing on Excelsis Pharma, Inc., a medium-sized pharmaceutical company in the Philippines specializing in oncology medications. With the pharmaceutical industry increasingly turning to digital platforms to improve reach, this research evaluates how Excelsis Pharma has adopte...

economics and business social sciences

• International Journal of Innovative Science a...
• English
• DOI: 10.38124/ijisrt/25may141

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Artículo 2025 Acceso abierto Revisado por pares

Segmenting Digital Tourists: Perceptions, Preferences and Motivations

Mavis Chamboko-Mpotaringa · Tembi Tichaawa

The fundamental insight behind marketing segmentation is consumer diversity. Ignoring digital tourist heterogeneity can disadvantage tourism businesses and destinations. Using a multidimensional framework, this study segments digital tourists based on their perceptions, preferences, and motivations for digital marketin...

economics and business social sciences

• WSB University in Poznań
• DOI: 10.58683/sp.2071

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Artículo 2025 Revisado por pares

UNLOCKING THE DIGITAL GATEWAY: ARTIFICIAL INTELLIGENCE IMPACT IN TRANSFORMING TOURISM MARKETING

Mihaela-Carmen MUNTEAN · Alexandru CAPATINA · Adrian MICU · Angela Eliza MICU · y 2 más

This paper investigates the transformative role of Artificial Intelligence (AI) in crafting digital marketing strategies within the tourism sector. By analyzing the impact of various AI-driven technological innovations, evolving platforms, and changing consumer behaviors, the research aims to uncover the key factors in...

economics and business social sciences

• Editura ASE
• DOI: 10.24818/imc/2024/05.02

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Artículo 2024 Revisado por pares

Penerapan Digital Marketing Terhadap Strategi Pemasaran Pada Umkm Skala Kecil Di Tigaraksa

null Muhamad Rafly Faisal Rasyid

Implementation of Digital Marketing for micro, small, and medium enterprises (MSMEs) to increase business income and get convenience in identifying consumer needs and desires, There are still many business actors who have not implemented marketing strategies with digital marketing. Including small-scale food and bevera...

economics and business social sciences

• Universitas Tangerang Raya
• DOI: 10.63494/eksishum.v4i1.119

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Artículo 2026 Acceso abierto Revisado por pares

The Role of Digital Marketing Strategy and Information Quality in Shaping Consumer Satisfaction in Digital Healthcare Services

Jennifer Kwok · Hommy Dorthy Ellyany Sinaga · Dian Setyorini · Afrizal Afrizal · y 1 más

This study examines the influence of digital marketing strategy and information quality on consumer satisfaction in digital healthcare services. The increasing adoption of digital technologies has transformed healthcare consumer behavior, making effective digital communication and high-quality information essential det...

• International Ecsis Association
• DOI: 10.55980/ebasr.v5i1.417

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Artículo 2022 Acceso abierto

Metadata, communication and understanding in digital marketing communication)

Teodora Petkova

The study of digital marketing communications on the Web is inseparable from the study of the ways metadata with which the web content of these communications is or should be described. This article presents the aspects of digital marketing communication and understanding in the interactive, interconnected on the level...

media and communications social sciences Communication. Mass media P87-96

• Sofia University "St. Kliment Ohridski"
• Bulgarian

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Other 2023 Acceso abierto

Jasa Bikin Web Murah

Japersweb

"Japersweb" Melayani jasa digital marketing, online marketing, internet marketing, sosial media marketing dan lainnya.

japersweb Online Marketing Digital Marketing Internet Marketing

• Zenodo
• DOI: 10.5281/zenodo.8435469

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Artículo 2025 Acceso abierto Revisado por pares

Digital Entrepreneurship and Marketing Responsibility: A Bibliometric Analysis.

Susilowati Susilowati

This paper conducts a bibliometric analysis to explore the relationship between digital entrepreneurship and marketing in today's business environment. Digital entrepreneurship is identified as a key driver of innovation and economic growth, interacting significantly with responsible marketing, crucial for ethical and...

economics and business social sciences

• Brawijaya University
• DOI: 10.21776/ub.jiat.2024.010.002.05

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Food Vloggers, Digital Marketing and Culinary Purchase Satisfaction

Ni Komang Netriani

Rapid technological developments have changed the way businesses are run, with digital marketing through social media becoming increasingly important. In Indonesia, social media plays a big role in purchasing decisions, supported by the high number of users reaching 167 million in 2023. This study explores the impact o...

economics and business social sciences

• Green Publisher
• DOI: 10.59188/eduvest.v4i12.1784

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Artículo 2024 Acceso abierto Revisado por pares

DIGITAL MARKETING TRAINING FOR KARANG TARUNA’S ENTERPRISE PRODUCTS TO INCREASE BUSINESS TURNOVER

Edi Saputra · Miftahul Khair · Gesit Thabrani

Karang Taruna is a youth organization which is a partner for community service from universities. Business actors can take advantage of the rapid development of information technology to increase their business volume. Digital marketing, which is now widely used, is not well known by the Karang Taruna in the city of Pa...

4. Education economics and business social sciences

• Universitas Mathla ul Anwar Banten
• DOI: 10.30653/ijma.202441.100

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