Buscador de Tesis y publicaciones académicas

Impact of IoT Applications Using Digital Marketing

Iswarya B. · Saju Mathew

Internet of things (IoT) is one of the new technologies that is expanding exponentially and is presenting new opportunities in a variety of industries, including business, academics, healthcare, transportation, industry, environment, and making our home and cities smart, among others. The IoT system's smart gadgets wil...

Digital Marketing Strategies and Customer Purchase Decision Among SME’s in Oyo State, Nigeria

Itunuoluwa A. Adeoye · Isaac O. Adesuyi · Kolawole J. Asa · Daniel O. Ilesanmi

This research examined the effect of digital marketing on consumer’s purchase behavior in selected SMEs in Oyo State, Nigeria. Descriptive survey research design was adopted for the study. Five hundred and Eighty-one copies of a validated and reliable research instrument were administered to owner/managers of SMEs in O...

Posebnosti digitalnog marketinga poduzetnika u turizmu

Čičić, Karmen

The thesis explores the peculiarities of digital marketing of entrepreneurs in tourism through the study of the tourism company Valamar Riviera. The purpose of this thesis is to show the importance of digital marketing as a powerful tool for improving the achievement of the business goals of a tourism company today. In...

DIGITAL MARKETING STRATEGY IN THE CREATIVE DIGITAL INDUSTRY? WHY NOT!

Jovie Candra Purnama · Agustin Hari Prastyowati · Dedy Wijaya Kusuma

This research refers to the implementation of digital marketing strategies carried out by Seven Creative Media, along with the types of content they use. Seven Creative Media is one of the creative digital industries actively marketing through several social media platforms. This research aims to identify the elements...

Word of Mouth and Digital Marketing to Tourist Visits in Nusa Lembongan Island

Pemayun, A. A. (A) · Suderana, I. W. (I)

This study examines word of mouth and digital marketing to tourist visits on Nusa Lembongan Island, Klungkung Regency. The purpose of this research is to find out the benefits of Word of mouth and digital marketing for tourist visits to Nusa Lembongan Island, Klungkung Regency and also to describe the implementation of...

Influencer marketing

Monika Bansal · Nupur Bhati

Strategi Optimalisasi Digital Marketing Sebagai Media Pemasaran Pada Bisnis Bakery

null Taradiva Adisty · null Rusdi Hidayat Nugroho

Marketing has a fairly large role in life because marketing deals with various aspects, especially in the economic field. Digital marketing is a way for someone to market their business products via the internet. The purpose of this activity is to carry out digital marketing optimization strategy with one of the MSMEs...

Análise de estratégias de marketing digital utilizadas por micro e pequenas empresas durante e após o período pandêmico

Estefani Laura Martins · Karla Gonçalves Macedo · Jamile de Campos Coleti

As micro e pequenas empresas superam diversos desafios no mercado contemporâneo, um dos aliados para a referida superação é o marketing digital. Este artigo verificou as estratégias de marketing digital utilizadas por micro e pequenas empresas durante e após o período pandêmico. A pandemia da COVID-19 impulsionou a opç...

Digital Marketing Communication of Banyunibo Temple Area Through Tiktok

Eko Prasetyo Nugroho Saputro · Pratiwi Wahyu Widiarti · Fikri Disyacitta · Ratna Ekawati

The Banyunibo Temple area holds significant potential that requires effective digital marketing communication to introduce its value to a broader audience. To support this digital marketing communication strategy, suitable media platforms are essential for quickly and efficiently conveying messages to the public. This...

Digital marketing strategies and tools in hotels

Moniz, Ana Isabel · Silva, Osvaldo · Leite, Hugo

This article examines the importance attributed to digital marketing strategy and digital marketing tools in the hotel industry, to customer engagement, according to managers’ perceptions. The research was conducted in 2022, surveying 40 hotels (75% of the universe), located in São Miguel Island, in the Azores (Portuga...