Buscador de Tesis y publicaciones académicas

Kotimaisen elokuvan digitaalinen kampanja: Facebook, Instagram ja YouTube

Järvenpää, Piia

The purpose of this thesis was to explore the digital marketing campaign for a local movie conducted via Facebook, Instagram and YouTube channels. The objective of this thesis was to produce a comprehensive document called “Digital Marketing of Finnish Film”. The document would describe the planning of the digital mark...

Shopper Marketing in a Digital Era

Autoría no especificada

Exploring Customer-Object Assemblages in Digital Content Consumption:

Masao Kakihara

Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang

Nur Hidayah · Irfan Maulana · Seto Priyambodo Suryawan · Siti Nur Halimatus Sa’diah · y 2 más

People in Pesidi village have an additional livelihood as woven bag craftsmen. Many housewives become craftsmen because the production time is flexible and can be done at home. However, the problems faced by woven bag craftsmen include the lack of product innovation, conventional sales systems, low selling prices resul...

Cassava Cracker Competitive Advantage Through Product Innovation Quality and Digital Marketing

Cindy Ramadhani · Sri Widayanti · Noor Rizkiyah

General Background The snack food industry faces increasing competition, requiring firms to adopt strategic approaches to maintain competitiveness and sales performance. Specific Background A cassava cracker enterprise experienced a decline in sales volume, indicating challenges in sustaining its market position despit...

DIGITAL TOOLS OF MARKETING MANAGEMENT OF ENTERPRISES: ROLE, ADVANTAGES AND CHALLENGES OF USE

I. Kulyniak · D. Holovetskyi

Purpose. The purpose of this article is to consider the role of the main digital tools, their advantages, and challenges of use in the marketing management system of enterprises. Design/methodology/approach. The research used the following general scientific methods of scientific knowledge: comparative analysis and syn...

Marketing digital y promoción de ventas en un centro odontológico

Jose German Salinas Gamboa

Objetivo. La presente investigación se realizó con el propósito de determinar el marketing digital y su influencia en la promoción de ventas del centro odontológico Ortodent S.A.C., Trujillo, 2021. Métodos. Consideramos como población objeto de esta investigación a los clientes de Ortodent S.A.C. Por tal efecto, se con...

MENGOPTIMALKAN POTENSI BISNIS DI ERA DIGITALISASI BAGI WARGA SEGOROYOSO 1, PLERET, BANTUL DAERAH ISTIMEWA YOGYAKARTA

Sri Wahyuning · Endah Wening Budiningrum · Subandi Subandi · Susatyo Herlambang · y 1 más

The change in marketing behavior from conventional to digital is not balanced by the existence of business actors who use digital marketing, even though businesses are believed to be able to stimulate the Indonesian economy. The use of digital technology-based marketing concepts is a hope for businesses to develop into...

Digital vs. Traditional Marketing Strategies- Impacts on Beauty Product Sales in the Polish Market.pdf

Daian, Muhtasim

This thesis explores the transformative evolution of the Polish beauty industry's marketing strategies, transitioning from traditional approaches to a digital-centric paradigm. The investigation reveals how the industry has adapted to Poland's changing socio-economic and cultural landscapes, embracing digital marketing...

INDUSTRY 4.0 AS A FACTOR IN THE MODERNIZATION OF MARKETING STRATEGIES OF TEXTILE CLUSTERS IN UZBEKISTAN

Umidakhon Muminova

The article examines the role of Industry 4.0 in the development of marketing strategies of textile clusters in Uzbekistan within the context of digital economic transformation. The study also analyzes the importance of big data and digital platforms for personalized marketing, demand forecasting, and optimization of i...