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Digital Marketing

David M Brown · Alexander Thompson

Digital Marketing

Autoría no especificada

The Impact of Digital Marketing on Consumer Behaviour: A Case Study of Millennials in South Africa

Schutte, Flip · Chauke, Tshikani

Study objective: Digital marketing has become the most common method employed by marketers to communicate products or services to consumers since the evolution of digital technology. This necessitated the need to understand the impact of digital marketing on consumers in order to maximise value creation. This paper was...

Upaya Pemberdayaan Masyarakat Melalui Pelatihan Digital Marketing bagi UMKM di Desa Kutuk

Antari Ayuning Arsi · Lindu Sukma Melati · Dina Wulung Savitri · Pandu Dwi Jatmiko · y 7 más

An increasingly developing world has led to the emergence of the digital world, which also influences the world of marketing. Micro, Small and Medium Enterprises (MSMEs), as contributors to state revenues, need to adapt to this change. Adaptations can be made, such as digital marketing strategies. Digital marketing has...

Strategi Pemasaran Digital Ngetekwan Pempek: Studi Kualitatif Mengenai Dampak dan Efektivitasnya

Djoko Hananto · Muhammad Yuda Ferdiansyah · Apriliana Nadilah Zulfa · Israfnu Septyarulloh · y 3 más

This research aims to analyze the digital marketing strategy of Ngetekwan-Pempek Products and to identify key factors that contribute to the success of digital marketing campaigns and examine the challenges and opportunities faced by Ngetekwan-Pempek in implementing digital marketing strategies. This research uses a qu...

Pelatihan Digital Marketing untuk Meningkatkan Jiwa Enterpreneurship dimasa Pandemic Pada PAC Gerakan Pemuda Ansor Kecamatan Pagedangan Tangerang Banten

Munarsih, Munarsih · Rachmawan, Ade · Konefi, Fitri · Sudita, Sudita · y 1 más

Memupuk jiwa enterpreneurship bagi pemuda sangat baik dilakukan agar memiliki pemahaman bahwa pekerjaan sebagai wirausaha itu adalah sebuah prospek yang bagus. Sehingga terbangunlah mental mental pengusaha bukan karyawan. Dengan tumbuhnya jiwa enterpreneurship, para pemuda akan mulai mencoba menjalankan wirausaha khusu...

The impact of digital marketing dimensions on consumer brand perception

Hasnain, Syed Lakht E

SUMMARY The study examines how Digital Marketing (DM), social media (SM), Content Marketing (CM), Email Marketing (EM), and Research Engine Advertising (REA) affect Attitude towards Digital Marketing (ATDM), and Consumer Brand Perception (CBP). The researchers employ the use of the Partial Least Squares Structural Equa...

IMPLEMENTASI DIGITAL MARKETING DAN DAMPAKNYA TERHADAP BIAYA OPERASIONAL DAN LABA: STUDI KASUS BND DONAT

Riyan Hidayat · Indrayana Indrayana

Penelitian ini bertujuan menganalisis implementasi digital marketing serta dampaknya terhadap biaya operasional dan laba pada UMKM BnD Donat. Transformasi digital mendorong UMKM memanfaatkan media sosial sebagai sarana promosi, namun efektivitasnya terhadap kinerja finansial masih beragam. Penelitian menggunakan pendek...

Analysis of the Influence of Using AI Technology on Micro-Scale MSMEs on Digital Marketing

valentino wijaya, james · Sebayang, Toto Edrinal · Cahya, Christian David

The development of artificial intelligence (AI) technology has brought significant changes in various sectors, including micro, small and medium enterprises (MSMEs). Micro- scale MSMEs that have limited resources have begun to utilize digital technology to support marketing effectiveness. This study aims to analyze the...

Importancia del Marketing Digital en las Pequeñas y Medianas Empresas de Cúcuta

Diaz-Lema, Fabian José

Resumen ........................................................................................................................................ 15 Summary ....................................................................................................................................... 17 Introducción ...............